GlobeNewswire
2010-03-09
Rapid Six Month Project Payback on Total CRM Investment and
900% Return on Critical Cloud Data Integration Project
REDWOOD CITY, Calif., March 9, 2010 (GLOBE NEWSWIRE) -- News Facts:
-- Today Informatica Corporation (Nasdaq:INFA), the world's number one
independent provider of enterprise data integration software, announced
that Bay & Bay Transportation, a leading mid-sized, full-service freight
carrier, is using Informatica Cloud Services.
-- Driving sales performance by synchronizing back-office systems with
Salesforce CRM for consistent, 360-degree shared views of assets,
brokerage data, and customer information.
-- Anticipated revenue generation across Bay & Bay's sales operations --
with merely a one percent annual increase has resulted in a 900 percent
return on project -- while enabling a six month breakeven on the
company's total CRM investment.
-- Arming Bay & Bay's sales team with up-to-date consolidated views of
loads by customer, revenue and margin for each deal, and job status to
better serve their clients.
-- Synchronizes data bi-directionally across the company's Salesforce CRM
implementation and its in-house asset management, brokerage and
accounting systems.
-- All data integration and synchronization tasks performed seamlessly and
securely in the cloud.
-- Avoids installing, managing and maintaining data integration software,
hardware and infrastructure in favor of a flexible, pay-as-needed,
on-demand approach to data integration better aligning budget and
available resources.
-- Selected Informatica over other cloud data integration vendors for its
superior product value, capabilities, cloud integration roadmap and
leadership in the overall data integration market.
-- Ease of use empowered non-technical business users to leverage the
solution, strengthened IT/business collaboration, and set the stage for
future projects -- including a pending pricing project that will use
Informatica Cloud Services to help improve Bay & Bay's selling margins.
Quotes
-- "If Bay & Bay didn't have Informatica, we couldn't have done any
customer relationship management," said Rob Adams, CIO, Bay & Bay
Transportation. "By taking charge of our sales operations and putting
all the sales information in one place, the Bay & Bay sales teams are
devoting less time to administration and spending more time closing
deals. Our sales managers can also use the real-time visibility into
their team's activities to forecast sales more effectively. Overall, if
Bay & Bay achieves a one percent increase in sales revenues from this
Informatica implementation, it will translate into a 900 percent return
on investment."
-- "To grow in a down economy and prepare for the coming recovery,
companies need to make full use of all their data, whether it resides
inside the corporate firewall or in the cloud," said Ron Papas, general
manager, Informatica Cloud. "Informatica Cloud Services helps growing
companies, such as Bay & Bay, quickly and cost-effectively address
today's data management challenges regardless of their business systems
landscape, while retaining control and doing so in a secure manner."
About Bay & Bay
Headquartered in Rosemount, Minnesota, family-owned Bay & Bay
Transportation is a leading mid-sized, full-service carrier for freight
of all kinds throughout North America. Providing transportation and
logistics management services, Bay & Bay continually invests in its
people, equipment and technology to ensure a true transportation
partnership.
About Informatica
Informatica Corporation (Nasdaq:INFA) is the world's number one
independent provider of data integration software. The Informatica
Platform provides organizations with a comprehensive, unified, open and
economical approach to lower IT costs and gain competitive advantage
from their information assets. More than 3,900 enterprises worldwide
rely on Informatica to access, integrate and trust their information
assets held in the traditional enterprise and in the internet cloud.
For more information, call +1 650-385-5000 (1-800-653-3871 in the
U.S.), or visit www.informatica.com.
Note: Informatica and Informatica Cloud are trademarks or registered
trademarks of Informatica Corporation in the United States and in
jurisdictions throughout the world. All other company and product names
may be trade names or trademarks of their respective owners.
CONTACT: Informatica Corporation
Deborah Wiltshire
+1 650 385 5360
mobile/+1 650 862 8186
dwiltshire@informatica.com
Ogilvy PR
David Friedman
+1 303 634 2674
infaopr@ogilvypr.com