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Bay & Bay Transportation Drives Sales Revenues With Informatica Cloud Services
GlobeNewswire
2010-03-09

    Rapid Six Month Project Payback on Total CRM Investment and
      900% Return on Critical Cloud Data Integration Project

REDWOOD CITY, Calif., March 9, 2010 (GLOBE NEWSWIRE) -- News Facts:


  --  Today Informatica Corporation (Nasdaq:INFA), the world's number one
      independent provider of enterprise data integration software, announced
      that Bay & Bay Transportation, a leading mid-sized, full-service freight
      carrier, is using Informatica Cloud Services.
  --  Driving sales performance by synchronizing back-office systems with
      Salesforce CRM for consistent, 360-degree shared views of assets,
      brokerage data, and customer information.
  --  Anticipated revenue generation across Bay & Bay's sales operations --
      with merely a one percent annual increase has resulted in a 900 percent
      return on project -- while enabling a six month breakeven on the
      company's total CRM investment.
  --  Arming Bay & Bay's sales team with up-to-date consolidated views of
      loads by customer, revenue and margin for each deal, and job status to
      better serve their clients.
  --  Synchronizes data bi-directionally across the company's Salesforce CRM
      implementation and its in-house asset management, brokerage and
      accounting systems.
  --  All data integration and synchronization tasks performed seamlessly and
      securely in the cloud.
  --  Avoids installing, managing and maintaining data integration software,
      hardware and infrastructure in favor of a flexible, pay-as-needed,
      on-demand approach to data integration better aligning budget and
      available resources.
  --  Selected Informatica over other cloud data integration vendors for its
      superior product value, capabilities, cloud integration roadmap and
      leadership in the overall data integration market.
  --  Ease of use empowered non-technical business users to leverage the
      solution, strengthened IT/business collaboration, and set the stage for
      future projects -- including a pending pricing project that will use
      Informatica Cloud Services to help improve Bay & Bay's selling margins.




Quotes


  --  "If Bay & Bay didn't have Informatica, we couldn't have done any
      customer relationship management," said Rob Adams, CIO, Bay & Bay
      Transportation. "By taking charge of our sales operations and putting
      all the sales information in one place, the Bay & Bay sales teams are
      devoting less time to administration and spending more time closing
      deals. Our sales managers can also use the real-time visibility into
      their team's activities to forecast sales more effectively. Overall, if
      Bay & Bay achieves a one percent increase in sales revenues from this
      Informatica implementation, it will translate into a 900 percent return
      on investment."
  --  "To grow in a down economy and prepare for the coming recovery,
      companies need to make full use of all their data, whether it resides
      inside the corporate firewall or in the cloud," said Ron Papas, general
      manager, Informatica Cloud. "Informatica Cloud Services helps growing
      companies, such as Bay & Bay, quickly and cost-effectively address
      today's data management challenges regardless of their business systems
      landscape, while retaining control and doing so in a secure manner."




About Bay & Bay

Headquartered in Rosemount, Minnesota, family-owned Bay & Bay
Transportation is a leading mid-sized, full-service carrier for freight
of all kinds throughout North America. Providing transportation and
logistics management services, Bay & Bay continually invests in its
people, equipment and technology to ensure a true transportation
partnership.

About Informatica

Informatica Corporation (Nasdaq:INFA) is the world's number one
independent provider of data integration software. The Informatica
Platform provides organizations with a comprehensive, unified, open and
economical approach to lower IT costs and gain competitive advantage
from their information assets. More than 3,900 enterprises worldwide
rely on Informatica to access, integrate and trust their information
assets held in the traditional enterprise and in the internet cloud.
For more information, call +1 650-385-5000 (1-800-653-3871 in the
U.S.), or visit www.informatica.com.

Note: Informatica and Informatica Cloud are trademarks or registered
trademarks of Informatica Corporation in the United States and in
jurisdictions throughout the world. All other company and product names
may be trade names or trademarks of their respective owners.


CONTACT:  Informatica Corporation
          Deborah Wiltshire
          +1 650 385 5360
          mobile/+1 650 862 8186
          dwiltshire@informatica.com

          Ogilvy PR
          David Friedman
          +1 303 634 2674
          infaopr@ogilvypr.com