Program Expected to Create Significant New Annual Sales
            Opportunities That Benefit Each Participant

HOUSTON, Jan. 28, 2010 (GLOBE NEWSWIRE) -- So Act(R) Network, Inc.,
(OTCBB:SOAN) which is endorsed by William Shatner as "a ray of hope
amidst all the gloom," and by Ed Asner as "the best place to make a
difference," introduced today its "Conscious Customers -- Sustainable
Business" program which was developed to bring together a host of
personal and financial benefits for socially conscious companies, their
products and consumers who are also So Act members.

"As a way to provide significant value to our membership of socially
conscious thought leaders and change agents, we have recognized and
begun Groups in our network that will seek to identify and secure more
valuable customer offerings while supporting those Companies whose
products and brands reflect a positive commitment to lifestyles that
better our planet," said Greg Halpern -- So Act's President. "Our
members never have to see ads or spam, but they are usually quite happy
to learn all about products and opportunities that interest them. Our
platform is entirely relationship based so everything our members
follow is something they've opted into which is why this program is a
win-win-win scenario."

The first group of Companies and products recognized by So Act in the
"Conscious Customers -- Sustainable Business" program are -- Barbara's
(foods), So Delicious (foods), Whole Foods (grocery), Silk (drinks),
Newmans (foods), Veg Life (supplements), Smashbox (cosmetics), Urban
Decay (cosmetics), Nature's Gate (beauty care), Victoria's Secret
"Pink" (beauty care), 100% Pure (beauty care), Seventh Generation
(household cleaners), Method (household cleaners), Gaiam (clothes and
household items), Niagara Conservation (water and energy products),
Pure Kitchen (renewable cabinetry), Ice Stone (recycled countertops),
Vetrazzo (recycled countertops), Coverings ETC. (sustainable surfaces),
Faber (kitchen ventilation), Miele (appliances), Moen (appliances), GE
Monogram (appliances), Bosch (appliances). So Act members who have
specific interests in any of these products will be asked to join their
respective Group to learn more about what benefits and deals these
companies offer. As the Groups grow, the Company will seek to leverage
that interest by requesting additional product discounts and special
offers to reward customer loyalty, add commission revenue to the
Company and provide a percentage of sales as donations to each
consumers preferred charity. Consumers who are not currently So Act
members may participate by simply joining at SoAct.net and then joining
the related Group. Membership is free. As new products and brands are
added to this program, the Company will release additional news
identifying them in detail.

The beneficial elements of the program in the current roll out phase
include:


  --  Developing a substantial following of each conscious company in its
      related So Act Group
  --  Developing a substantial following of each conscious product in its
      related So Act Group
  --  Identifying to So Act members - discounts, offers and benefits available
      for each product
  --  Identifying the Green practices of each conscious company in its related
      So Act Group




The beneficial elements of the program in the secondary phase during
the next 90 days include:


  --  Leveraging each Group's support by working to secure further benefits to
      So Act members for their patronage
  --  Leveraging continued patronage of our members by creating new profit
      sharing opportunities for So Act
  --  Negotiating for So Act a percent of repeat sales as an on-going reward
      for increasing customer loyalty
  --  Negotiating a percentage of repeat business as a donation to the
      customers preferred charity




(In essence, the program message is "Get the best deals from your
favorite products while making the world better")

About So Act(R) Network, Inc.

Endorsed by William Shatner as "a ray of hope amidst all the gloom,"
and by Ed Asner as "the best place to make a difference," So Act is
also recognized by many other progressive, socially conscious
celebrities and experts young and old as the place to pursue and create
social change to improve our world.
http://www.soact.net/celebrities_experts.html Social Media author Jon
Hansen calls So Act "The 60 minutes of Social Networks, where you
engage, mobilize and empower people into action." Whatever the mission,
cause, product, service, program, cure, or solution, So Act can help
you expand your sphere of influence and crystallize forward thinking
into positive action on a larger scale, while harmoniously merging
economic and socially conscious goals.

So Act's innovative technologies provide a global social network where
its members are able to build Communities of Purpose, and accomplish
and promote all of their important goals without being subjected to
spam or ads, and without having personal information used by marketers.
So Act's cutting edge communication platform improves on the social
networking theme by providing businesses and individuals with project
building tools, alerting, and secured network file sharing and
previewing, all in a personalized, private, format that crosses global
boundaries to connect like-minded individuals, while allowing an
unlimited number of members to simultaneously participate in small, or
large, online meetings. So Act includes a "top 10" filtered results
ad-free web search engine, and its press club allows members to share
their important news with their followers and the media. While
membership is free, several features to increase network size and
capability for those with greater needs will be available for $1, $2
and $5 monthly fees as member use expands. So Act provides partnership
and profit-sharing opportunities for individuals and companies seeking
to gain a meaningful foothold in the Social Networking space and
increase business and customers. Join free and get more information at
www.SoAct.Net.

The So Act Network, Inc. logo is available at
http://www.globenewswire.com/newsroom/prs/?pkgid=6954

FORWARD-LOOKING STATEMENTS

This press release contains forward-looking statements that involve
risks and uncertainties. These statements may include statements
regarding stock-based compensation charges and our plans to invest in
our core business and make significant capital expenditures. Actual
results may differ materially from the results predicted and reported
results should not be considered as an indication of future
performance. The potential risks and uncertainties that could cause
actual results to differ from the results predicted include, among
others, unforeseen changes in our hiring patterns and our need to
expend capital to accommodate the growth of the business, as well as
those risks and uncertainties included under the captions "Risk
Factors" and "Management's Discussion and Analysis of Financial
Condition and Results of Operations," in our Annual Report on Form 10-K
for the year ended December 31, 2008, which is on file with the SEC and
is available on our investor relations website at SoAct.Net and on the
SEC website at www.sec.gov. Additional information is also set forth in
our Quarterly Report on Form 10-Q for the quarter ended September 30,
2009, which is also on file with the SEC. All information provided in
this release is as of January 27, 2010 and So Act Network undertakes no
duty to update this information. So Act is a registered trademark of So
Act Network, Inc.

All other company and product names may be trademarks of the respective
companies with which they are associated.






CONTACT:  So Act Network, Inc.
          Greg Halpern
          210-401-7667
          Greg@SoAct.Net

          DME Capital LLC
          Investor Relations Contact:
          Steven Marcus
          917-648-0663