Retalix Helps Scandinavian Retailer Meet Fast Time-to-Market
      Requirements; Single IT Infrastructure Increases RSH's
                Visibility, Control and Efficiency

RA'ANANA, Israel, March 15, 2010 (GLOBE NEWSWIRE) -- Retalix(R)
(Nasdaq:RTLX), a leading provider of software solutions for retailers
and distributors, today announced that Scandinavian convenience store
operator Reitan Servicehandel (RSH) has deployed an integrated solution
from Retalix that includes its StorePoint, Retalix Fuel and Retalix
HQNet software solutions at more than 1,000 RSH sites, including 300
Shell/7-Eleven stores on fuel stations in Scandinavia. The combined
solution has given RSH greater visibility and control over its retail
operations.

Reitan Servicehandel, based in Oslo, Norway, owns the franchises for
7-Eleven convenience stores in Norway, Sweden and Denmark. In 2008, the
company entered into an agreement resulting in approximately 300 fuel
stations being rebranded to Shell/7-Eleven. With the challenge of
combining two well-known brands, a complex business model and stringent
legal restrictions, RSH needed to quickly integrate its point-of-sale
(POS), fuel sales and forecourt control systems with existing
convenience store sales systems. The retailer chose Retalix as its lead
partner in that endeavor.

"Once we decided to add the convenience/fuel concept to our service
offering, selecting Retalix was the natural choice," said Jørgen
Skålhegg, head of IT architecture at RSH. "We had already
implemented Retalix StorePoint in our convenience stores, and the
addition of Retalix Fuel provided us with a single infrastructure and
solution for supporting all our operations, including the fuel
component."

"Given the complexity of fuel card functionality and security
requirements, the implementation was also quite complex,"
Skålhegg said. "At the same time, our alliance with Shell had
generated quite a bit of interest within the industry; therefore,
time-to-market was critical for us. Despite both the technical and time
challenges, Retalix helped us meet our deadline, and the integrated
system has been running smoothly ever since."

Rounding out RSH's efforts to comprehensively handle its diverse
activities, the retailer implemented Retalix HQNet. A software solution
for operating multiple chains, HQNet consolidates item, vendor and
price information into a central data repository to improve decision
making, pricing accuracy, margin control, product assortment, and
inventory control.

"While we had been using Retalix's legacy hosted solution, we were
looking for something that could help us grow over time, and HQNet fit
the bill," Skålhegg said. "The solution provides more
functionality, is more efficient and has a better user interface,
making it more user-friendly."

Retalix HQNet covers all of RSH's needs and more in regards to running
a multi-chain operation. "We use the system for catalogue, category and
campaign management, and aim to leverage the solution's inventory
management capabilities in the future," Skålhegg said. "Most
importantly, Retalix HQNet has helped us build a stable foundation to
meet our fast-growing demands."

RSH's integration of Retalix Fuel enables the retailer to offer a
one-stop-shop that maximizes the value of its fuel and convenience
store components. By automating the fuel sales process, Retalix Fuel
enhances the operational efficiency of RSH's fuel component. By
generating a unified bill for fuel and convenience store purchases
through the use of a single card, the solution encourages customers to
carry out indoor payments, which, in turn, creates in-store up-selling
opportunities for RSH.

"Retalix is committed to providing end-to-end retail solutions for our
customers that integrate seamlessly," says Ronen Levkovich, EVP
International Division at Retalix. "Connecting more than 1,000 retail
outlets for Reitan Servicehandel with three Retalix software solutions
was certainly a challenge, but these trials are met by excellent
software infrastructure and top level customer support."

For the complete Case Study please go to:
http://www.retalix.com/index.cfm?pageid=1189

For more information on Retalix's other Convenience Store, Fuel and
other solutions: http://www.retalix.com/index.cfm?pageid=1186

About Reitan Servicehandel

Reitan Servicehandel Norge AS operates franchise-based business in the
retail sector, which includes grocery store, kiosk, and convenience
store chains. The company engages in the distribution, marketing, and
sale of petroleum products. Reitan Servicehandel also owns service
stations. The company is based in Oslo, Norway with additional
operations in Latvia, Sweden, and Denmark. Reitan Servicehandel Norge
As operates as a subsidiary of Reitangruppen AS.
http://www.reitangruppen.no/

www.7-eleven.no; http://www.7-eleven.se; www.7-eleven.dk

About Retalix

Retalix(R) (Nasdaq:RTLX) is a leading provider of software solutions to
retailers and distributors worldwide. The Company's product and
services help its customers automate and synchronize essential retail
and supply chain operations, encompassing stores, headquarters and
warehouses. Specializing in the food industry, Retalix serves customers
in more than 50 countries. For more information, visit www.retalix.com.

Retalix StorePoint and Fuel suit is Retalix's market-leading fuel sales
and forecourt control software solution. Integrating all required
components involved in a retail fuel business, Retalix suite enables
convenience stores to automate and efficiently manage their fuel
operations while facilitating immediate customer access to the products
they need.

Retalix is a registered trademark of Retalix Ltd. in the United States
and in other countries. The names of actual companies, products and
services mentioned herein may be the trademarks of their respective
owners.

Please visit Retalix's LinkedIn Page

The Retalix Ltd. logo is available at
http://www.globenewswire.com/newsroom/prs/?pkgid=5937

Safe Harbor for Forward-Looking Statements: Except for statements of
historical fact, the information presented herein constitutes
forward-looking statements within the meaning of the Private Securities
Litigation Reform Act of 1995 and U.S. federal securities laws. Such
forward-looking statements involve known and unknown risks,
uncertainties and other factors which may cause the actual results,
performance or achievements of Retalix, including revenues, income and
expenses, to be materially different from any future results,
performance or achievements or other guidance or outlooks expressed or
implied by such forward-looking statements. Such factors include risks
relating to Retalix's anticipated future financial performance and
growth, continued roll-outs with existing customers, continued interest
in Retalix's new platforms, the perception by leading retailers of
Retalix's reputation, the potential benefits to food and fuel retailers
and distributors, expansion into new geographic markets, and other
factors over which Retalix may have little or no control. This list is
intended to identify only certain of the principal factors that could
cause actual results to differ. Readers are referred to the reports and
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including Retalix's Annual Report on Form 20-F for the year ended
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publicly release the results of any revisions to these forward-looking
statements that may be made to reflect events or circumstances after
the date hereof, or to reflect the occurrence of unanticipated events.


CONTACT:  Michael A. Burns & Associates Inc.
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