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Rovi and Samsung Align Technologies to Enhance Music Discovery for Portable Devices
GlobeNewswire
2010-02-09

   Samsung Boosts Music Stores and Mobile Phones Worldwide With
               Rovi's Music Data and LASSO Solutions

SANTA CLARA, Calif., Feb. 9, 2010 (GLOBE NEWSWIRE) -- Rovi Corporation
(Nasdaq:ROVI) announced today that Samsung will use Rovi's media
recognition technologies to facilitate finding and purchasing content
in its PC Applications worldwide. Samsung has signed an agreement with
Rovi for the use of both its music metadata and LASSO media recognition
solutions.

The amount of content, including popular and specialized music,
available digitally is on the constant up rise making it harder for
consumers to find and purchase the content that they want. Samsung has
selected Rovi's rich descriptive music metadata to help consumers
easily find more content on Samsung Music Shop, upgrading the consumer
experience.

Samsung has also chosen Rovi's LASSO media recognition solution for
Samsung PC Applications provided with Samsung-branded mobile phones. By
deploying LASSO in its PC Applications, Samsung is able to develop
customizable and localized products that can identify media collections
and deliver descriptive music data from Rovi's current AMG editorial
database of more than 1.8 million pop and classical music albums and 16
million tracks.

"It's essential for us to offer our customers unprecedented quality in
all of their experiences with Samsung's products," said Dr. Hosoo Lee,
Executive Vice President and Head of the Media Solution Center at
Samsung Electronics. "Rovi's music data richness and depth of content
on albums, artists and songs enable us to provide a highly personalized
experience and keep us up to pace with the constant change in music
entertainment."

"As one of largest consumer electronics and handset makers in the
world, Samsung is dedicated to providing engaging innovative and
interactive digital entertainment experiences for its customers, and
we're pleased to be part of that," said Tom Carson, EVP of Worldwide
Sales & Service at Rovi Corporation. "This announcement underscores the
value that our data and technology solutions provide to our digital
entertainment customers globally."

Rovi's music data is enhanced by extensive relational links that enable
deep discovery and navigation, providing a personalized music
experience. Its LASSO solution seamlessly integrates advanced
identification tools with access to Rovi's entertainment database.

About Rovi Corporation

Rovi Corporation is focused on revolutionizing the digital
entertainment landscape by delivering solutions that enable consumers
to intuitively connect to new entertainment from many sources and
locations. The company also provides extensive entertainment discovery
solutions for television, movies, music and photos to its customers in
the consumer electronics, cable and satellite, entertainment and online
distribution markets. These solutions, complemented by industry leading
entertainment data, create the connections between people and
technology, and enable them to discover and manage entertainment in an
enjoyable form.

Rovi holds over 4,400 issued or pending patents worldwide and is
headquartered in Santa Clara, California, with numerous offices across
the United States and around the world including Japan, Hong Kong,
Luxembourg, and the United Kingdom. More information about Rovi can be
found at www.rovicorp.com.

The Rovi Corporation logo is available at
http://www.globenewswire.com/newsroom/prs/?pkgid=6482

Forward Looking Statements

All statements contained herein that are not statements of historical
fact, including statements that use the words "will" or "is expected
to," or similar words that describe the Company's or its management's
future plans, objectives, or goals, are "forward-looking statements"
and are made pursuant to the Safe-Harbor provisions of the Private
Securities Litigation Reform Act of 1995. Such forward-looking
statements involve known and unknown risks, uncertainties and other
factors that could cause the actual results of the Company to be
materially different from the historical results and/or from any future
results or outcomes expressed or implied by such forward-looking
statements. Such factors are further addressed in the Company's most
recent report on Form 10-Q for the period ended September 30, 2009 and
such other documents as are filed with the Securities and Exchange
Commission from time to time (available at www.sec.gov). The Company
assumes no obligation to update any forward-looking statements in order
to reflect events or circumstances that may arise after the date of
this release, except as required by law.


CONTACT:  Rovi Corporation
          Linda Quach
          408.562.8504
          linda.quach@rovicorp.com




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