A Powerful Tool Leveraging Facebook Applications

NEWPORT BEACH, Calif., Feb. 11, 2010 (GLOBE NEWSWIRE) --
Celect.org(TM), an Optimum Interactive (USA) Ltd. Company (Pink
Sheets:OPTL), a leading provider of web-based organizational network
and SaaS business tools and services for collegiate fraternities,
sororities and Greek organizations announced today a new service module
for online recruiting leveraging its CelectData(TM) system and Facebook
applications including Greek Family Tree and The Greek Community.
Celect.org(TM) now serves over 1,000 organizational clients and has
measured more than 1.1 million unique member log-in and active users
accumulated in less than two years.

Alpha Gamma Rho national fraternity is rolling out CelectGrow(TM) to
their 74 undergraduate chapters. During the first two weeks of
utilization, the system garnered 852 potential member leads for the
local chapters.

Josh Wackler, Chief Recruitment Officer, AGR stated, "Training our
chapters on recruitment is a very important exercise, but on top of
that we need to give them the tools to use the training we give them.
CelectGrow(TM) provides them with a tangible tool to use to build up a
large centralized directory of potential members and keep it organized,
which anyone in recruitment will tell you is the centerpiece of a
successful recruitment program. And I love the fact that it is built
specifically to meet the recruitment needs of membership based
organizations. Our chapters, chapter members and alumni who have used
it all love it, and I look forward to seeing the results start coming
in."

Mark Anderson, former President and COO of Sigma Chi recently joined
Celect.org(TM) as Executive Vice President of North America. Mark
stated, "The next generation for online organizational management and a
networked web-based site solution has arrived. Organizations are hungry
for more efficient online management of their members from a safe,
robust and flexible system." Today Celect.org(TM) is the leader in the
Greek student organization market with a presence on over 230 campuses
nationwide serving well over 1,000 organizational clients.

CEO of Optimum Interactive, Anthony Roth, stated, "This new module can
be accessed by our organizational client for as little as $20 per month
and is powerful at garnering new qualified and target-rich leads for
student and campus organizations via our Facebook traffic and
application sites. We expect that over 70% of our clients will opt-in
for the service driving incremental revenue of over $1,000,000 by
2011."

About Us:

Celect.org(TM), an Optimum Interactive (USA) Ltd. Company, is the
leading provider of web-based network services for membership
organizations including collegiate student organizations, faith
organizations, non-profit organizations and professional associations.
Based upon a patent-pending, one-click, one-system solution, the
Celect.org platform helps membership executives to efficiently operate
their organizations online. By removing administrative bottlenecks, the
technology enhances membership participation and financial controls.
Ideal for organizations with anywhere from 20 to 500,000+ members, the
Celect.org platform allows membership organizations to effectively
communicate and raise funds in a transparent, yet safe and secure
manner. Held by parent company Optimum Interactive (USA) Ltd. (Pink
Sheets:OPTL), Celect.org, LLC is headquartered in Newport Beach, CA
with additional offices in Illinois, Toronto, and New York.

The Celect.org logo is available at
http://www.globenewswire.com/newsroom/prs/?pkgid=6677


CONTACT:  Celect.org
          Lisa Tully
          949-973-3097
          lisa@celect.org