GlobeNewswire
2010-03-10
Leader in Data Warehouse and Analytic Appliances Will Support
First Platform Built to Discover True Value of Data
NEW YORK, March 10, 2010 (GLOBE NEWSWIRE) -- interCLICK, Inc.
(Nasdaq:ICLK) today announced that it has chosen the Netezza(R)
TwinFin(TM) data warehouse appliance to support its newest platform,
known internally as Open Segment Manager (OSM), the first
data-enrichment platform for online display advertising. The Netezza
TwinFin appliance is the fourth generation Netezza appliance that is a
purpose-built, standards-based data appliance that architecturally
integrates database, server and storage into a single, easy to manage
system.
The culmination of over 20 months of product development, OSM was built
specifically to help advertisers and agencies operationalize data
effectively--to discover which facts drive optimal campaign
performance, create more valuable audiences from those facts, and
connect to those audiences at unprecedented scale. Capable of ingesting
any type of third-party or client-defined data segments, and analyzing
the impact of millions of variables on billions of impressions, OSM
requires the processing power and scale that Netezza offers.
"The technical requirements of OSM's analytic capabilities are
unmatched in scale and sophistication," said Andrew Katz, interCLICK's
chief technology officer. "We evaluated nearly all of the leading
solutions and found that Netezza is the clear performance leader in
high-volume analytic capabilities. With its unmatched processing power
and the ability to embed analytic logic directly into the platform with
OnStream, Netezza was the obvious choice. It will be a critical
enabling technology of the interCLICK product roadmap going forward."
The partnership with interCLICK reflects Netezza's continued growth in
the digital media space, where it delivers tremendous performance and
ROI though its unique technology. interCLICK's choice of Netezza
exemplifies the company's ongoing commitment to helping agencies and
their clients achieve their goals through innovative, meaningful
technology for large-scale data analysis.
"Netezza is thrilled to be powering interCLICK's next-generation
data-enrichment platform to help clients operationalize data in ways
previously not possible," said Brad Terrell, vice president and general
manager of Digital Media at Netezza. "With the promise of refining vast
amounts of heterogeneous data with sophisticated modeling, OSM requires
the technical backbone for long-term growth that only Netezza can
provide."
About interCLICK
Powered by OSM, the first data-enrichment platform, interCLICK develops
coherent data strategies with agencies, empowering them to discover
which facts drive optimal campaign performance no matter what the
objective is, and connecting them to their most valuable audiences at
unprecedented scale. interCLICK is headquartered in New York City and
has offices in Chicago, Los Angeles, San Francisco, Dallas and West
Palm Beach. For more information about interCLICK, visit
www.interclick.com.
About Netezza Corporation
Netezza Corporation (NYSE:NZ) is the global leader in data warehouse
and analytic appliances that dramatically simplify high-performance
analytics across an extended enterprise. Netezza's technology enables
organizations to process enormous amounts of captured data at
exceptional speed, providing a significant competitive and operational
advantage in today's data-intensive industries, including digital
media, energy, financial services, government, health and life
sciences, retail and telecommunications. Netezza is headquartered in
Marlborough, Massachusetts and has offices in Northern Virginia, the
United Kingdom, Germany, France, Japan, Korea, Australia and Singapore.
For more information about Netezza, please visit www.netezza.com.
Netezza(R) and TwinFin(TM) are either registered trademarks or
trademarks of Netezza Corporation. All other product and company names
herein may be trademarks and/or registered trademarks of their
registered owners.
CONTACT: Horn Group, Inc.
Nate Hermes
(646) 202-9772
interclickteam@horngroup.com
Netezza
Glen Zimmerman
+1 (508) 382-8267
gzimmerman@netezza.com