GlobeNewswire
2010-02-16
Companies Can Efficiently Reach Customers on Android-Powered
Smartphones With WorkLight
NEW YORK, Feb. 16, 2010 (GLOBE NEWSWIRE) -- Businesses looking to serve
customers on the popular Android devices can now develop and run mobile
applications using the WorkLight Solution -- a development and
production platform for enterprise-class applications.
"Android adoption is clearly on the rise, as consumers flock to new
smartphone devices for a richer user experience and broader
capabilities," said Red Gillen, senior analyst at research and
consulting firm Celent. "Companies are now looking to address this
emerging opportunity for business gain, but it is imperative that they
provide the requisite security and performance that customers expect."
The WorkLight Solution for Android ensures security in non-protected
environments so transactions and actionable personalized data can be
accessed via an application. For example, a bank can offer customers an
application to manage their personal finances or an online travel site
can deliver real-time updates to Android users, including push
notifications on travel schedule changes and optional marketing offers.
"Delivering highly engaging applications to reach customers and extend
existing services via mobile devices can be a challenging and costly
effort for most businesses," said WorkLight CEO, Shahar Kaminitz. "Our
software solution provides the ability to quickly and easily develop
powerful applications that customers seek, while providing the
performance and integration that companies demand."
The WorkLight Solution requires only HTML, CSS and JavaScript
programming to create rich and robust applications than can drive new
business, enhance customer experience, lead to improved customer
retention and ensure competitiveness.
WorkLight Solution for Android features include:
-- Efficient Development -- Easily and powerfully create Android
applications leveraging WorkLight's development tool, IDE plug-in and
SDK.
-- Built-in Security -- Utilize critical security mechanisms, safeguards
and best practices.
-- Integration Adapters -- Rapidly connect with enterprise systems, data
sources and infrastructure.
-- Production Scalability -- Confidently run and support applications that
can service up to millions of users.
-- Android Hardware and UI Support -- Access the toolbar, alerts, location,
dialer and camera services.
-- One-Click Publication -- Launch applications quickly in the Android
Market with a single click.
The WorkLight solution supports all Android OS and SDK versions
starting with version 1.5, covering a wide range of devices from
leading vendors.
This latest offering complements WorkLight's other solutions, which
support a wide range of mobile, desktop and web channels including the
iPhone, Windows desktop, the Mac, iGoogle, Facebook and more.
Pricing and Availability
The WorkLight Solution for Android is available immediately. Pricing
starts at $4 per end-user per year.
About WorkLight
WorkLight is the worldwide leader in enterprise-class widgets for
mobile, desktops and web. The WorkLight software-based solution
provides the highest levels of security, scalability and integration.
Using WorkLight, businesses efficiently create and syndicate widgets to
multiple channels such as the iPhone, iGoogle, Facebook and Windows
Desktop to better reach and engage their customers, partners and
employees. Headquartered in New York, WorkLight was recently named a
"Cool Vendor in Web Technology" by Gartner. For more, visit
www.worklight.com.
CONTACT: Baker Communications Group
Press Contact:
Bill Baker
860-350-9100
worklight@bakercg.com
WorkLight
Press Contact:
Yonni Harif
646.673.8652
Mobile: 646.696.8213
yonnih@worklight.com