New Site Improves Interactive User Experience; Significantly
      Reduces Time Needed for Administrative Staff to Support
                              Website

WOBURN, Mass., Feb. 11, 2010 (GLOBE NEWSWIRE) -- Bridgeline Software,
Inc. (Nasdaq:BLSW), a developer of SaaS-based web application
management software and award-winning interactive technology solutions,
announced today that the Maryland Hospital Association (MHA), an
organization that advocates for hospitals, health systems, communities
and patients before legislative and regulatory bodies, has launched
their new website (www.mhaonline.org) on iAPPS Content Manager and
iAPPS Analytics. Bridgeline designed, developed, and now provides the
ongoing managed services for the MHA site in its state-of-the-art SaaS
hosting environment. The iAPPS Product Suite is an innovative SaaS
solution that unifies Content Management, Analytics, eCommerce, and
eMarketing capabilities - enabling users to swiftly enhance and
optimize the value of their web properties.

The new website is the result of a successful effort to consolidate and
simplify the user experience of the two separate web properties MHA
previously used to communicate with their members. By moving onto the
new iAPPS managed solution, MHA has not only achieved a more
streamlined experience for content contributors and editors, but has
also greatly improved the overall visitor experience as well. Working
with the Bridgeline project team, MHA was able to create a seamless
navigational layout along with a much improved member signup and login
process. With all site information presented through a more organized
and efficient taxonomy structure and view, MHA target audiences can
better locate information they need and are likelier to use the site
and stay for longer periods of time.

With iAPPS serving as MHA's new interactive technology and content
management platform, they now have many advantages over their previous
website environment. Most important is that MHA has significantly
reduced the time and effort required by their staff to support the
site. All iAPPS-powered websites enable non-technical site
administrators to leverage both standard and advanced content
management functionality such as real-time content updates, inline
content editing, and multi-site management. With MHA also using iAPPS
Analytics, they are able to gain critical reporting insight into
overall site effectiveness and leverage advanced functionality such as
path and scenario analysis, as well as delivery of persuasive content.

About Maryland Hospital Association

MHA is the advocate for Maryland hospitals, health systems, and their
patients before legislative and regulatory bodies. Its membership is
comprised of community and teaching hospitals, health systems,
specialty hospitals, veterans hospitals, and long-term care facilities.

About Bridgeline Software

Bridgeline is a developer of web application management software and
award-winning interactive business technology solutions that help
organizations optimize business processes. The iAPPS Product Suite is
an innovative SaaS solution that unifies Content Management, Analytics,
eCommerce, and eMarketing capabilities -- enabling business users to
swiftly enhance and optimize the value of their web properties.

Combined with award-winning interactive technology services by
Microsoft Gold Certified development teams, Bridgeline helps customers
to cost-effectively maximize the value of their rapidly changing web
applications. Bridgeline's teams of developers specialize in web
application development, usability engineering, SharePoint development,
rich media development, and search engine optimization.

Bridgeline is headquartered near Boston with additional locations in
Atlanta, Chicago, Cleveland, Denver, New York, Washington, D.C., and
Bangalore, India. Bridgeline Software currently has over 600 customers
ranging from middle market organizations to divisions within Fortune
1,000 companies that include: Healthcore, The Bank of New York Mellon,
Marriott International, Berkshire Life, PODS, Honeywell, Budget Rental
Car, Washington Redskins, AARP, National Financial Partners, The
Packard Foundation, DTCC, Cadaret, Grant & Co., National Insurance
Crime Bureau, the American Academy of Pediatrics, and Shaw Industries
(a Berkshire Hathaway company). To learn more about Bridgeline, please
visit www.bridgelinesw.com.

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Act of 1995

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characterizations of historical fact, are forward-looking statements.
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CONTACT:  Bridgeline Software, Inc.
          Brian Bolton, Vice President of Marketing
          781.497.3013
          bbolton@bridgelinesw.com