78 Percent of Consumers Have Switched to a Competitive Site
             Due to Poor Web Performance at Peak Times

DETROIT, Feb. 8, 2010 (GLOBE NEWSWIRE) -- Today, Gomez, the Web
performance division of Compuware Corporation (Nasdaq:CPWR), published
the findings of an independent study examining the performance of Web
sites experiencing peak traffic volumes and the impact on consumer
behavior and business results. Conducted by Equation Research, the
study polled 1,500 people who use the Web at peak times such as holiday
shopping, booking summer travel or executing trades during financial
market shifts. It concluded that poor Web performance is rife in the
retail, finance and travel industries, and that this has a dramatic and
lasting impact on where consumers spend money online. The full study
can be downloaded at: http://bit.ly/9wUzZj.

The survey, entitled "When More Website Visitors Hurt Your Business:
Are You Ready for Peak Traffic?" found that:


  --  Consumers do the lion's share of their online spending during peak
      traffic times and have high expectations for Web performance:





  --  During these peak times, 51 percent spend a significant percentage of
      their online shopping budget and 35 percent make online travel bookings.
  --  67 percent of consumers expect Web sites to work well regardless of how
      many visitors they have.





  --  Consumers' expectations for quality Web performance were not met during
      2009:





  --  72 percent experienced slower Web sites more frequently during peak
      traffic periods than at other times. 58 percent reported more errors and
      51 percent encountered more failing transactions.





  --  Unacceptable Web site performance during peak traffic times led to
      actions and perceptions that negatively impacted businesses' revenue and
      reputation:





  --  78 percent of consumers have switched to a competitor's Web site because
      they encountered slowdowns, errors and transaction problems during peak
      traffic times.
  --  After a poor online experience, 88 percent are less likely to return to
      a site, 47 percent have a less positive perception of the company and 42
      percent have discussed it with family, friends and peers, or online on
      social networks.





  --  Poor Web performance at peak times is endemic across the financial,
      travel and retail verticals harming both short-term revenues and
      long-term customer relationships:





  --  63 percent of online stock traders experienced poor Web performance
      during peak times in 2009 and 57 percent said they would switch to a
      competitive brokerage as a result.
  --  53 percent of consumers using the Web for purchasing vacations, flights
      and hotels will only tolerate one or two bad Web experiences during peak
      times before booking on a different travel Web site.
  --  33 percent of online shoppers experienced poor Web performance on a
      retail Web site during the 2009 holiday shopping season and 41 percent
      of them say they would abandon a retailer's Web site after just one of
      two poor experiences.




"Peak Web traffic means increased revenue opportunity: for most
businesses, peak periods are precisely when they spend the most on
promotions and campaigns to drive visitors to their sites and convert
the sale. However, it's clear that peak traffic also means increased
risk for degraded Web performance and, consequently, lost business, as
this survey starkly confirms," said Matt Poepsel, Vice President,
Performance Strategies, Gomez Division. "Investing in Web load testing
before marketing campaigns and seasonal traffic spikes can help
businesses ensure that their customers' online experience is optimal,
even under peak loads."

Gomez retained Equation Research to conduct this survey. 1,538
consumers who had bought a product or service online in the past nine
months were interviewed including 500 online shoppers, 500 using the
Web for online travel bookings and 500 financial service users
including online stock traders. Interviews were conducted during
December 16-22, 2009.

To read the full findings in the "When More Website Visitors Hurt Your
Business: Are You Ready for Peak Traffic?" report, please go to:
http://bit.ly/9wUzZj.

Gomez, the Web performance division of Compuware, provides the
industry's leading solutions for optimizing the performance,
availability, and quality of Web and mobile applications. The on-demand
Gomez platform integrates solutions for Web load testing, Web
performance management, Web cross-browser testing, and Web performance
business analysis that test and measure Web and mobile applications
from the "outside-in" -- across all users, browsers, devices, and
geographies -- using a global network of over 100,000 locations. When
combined with Compuware Vantage, Gomez offers the industry's only
solution for optimizing application performance across the Enterprise
and the Internet. Over 2,500 customers worldwide, ranging from small
companies to large enterprises -- including 12 of the top 20 most
visited U.S. Web sites -- use Gomez solutions to increase revenue,
build brand loyalty, and decrease costs.

Follow us on Twitter at: http://twitter.com/Gomez_Inc and
http://twitter.com/compuware.

Compuware Corporation

Founded in 1973, Compuware provides software, experts and best
practices to ensure applications work well and deliver business value.
Compuware solutions optimize application performance across the
Enterprise and the Internet for leading businesses around the world,
including 46 of the top 50 Fortune 500 companies and 12 of the top 20
most visited U.S. web sites. Learn more at: http://www.compuware.com.

The Compuware logo is available at
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CONTACT:  Compuware Corporation
          Gomez Division
          Press Contact
          Samantha McGarry 
            781-778-2783
            smcgarry@gomez.com
          For Sales and Marketing Information
          Gomez Division
            877-372-6732
          www.gomez.com
          10 Maguire Road
          Lexington MA 02421