SUNNYVALE, Calif., Dec. 9, 2009 (GLOBE NEWSWIRE) -- 8x8, Inc.
(Nasdaq:EGHT) VoIP (Voice over Internet Protocol) business phone
service subscribers are earning thousands of bonus dollars this holiday
season through a company-sponsored word of mouth referral program that
pays healthy cash rewards for recommending new subscribers to its
service.

The 8x8 "Business Referral Program" rewards existing subscribers and
registered partners for submitting business referrals that become
customers of 8x8's money-saving VoIP phone services, which include the
8x8 Virtual Office solution, a hosted PBX phone service now in use by
over 18,000 businesses. Participants in the program have an opportunity
to earn unlimited cash rewards to the tune of $100 for each qualifying
Virtual Office extension the new customer orders, provided they remain
a subscriber in good standing for at least 60 days. This results in a
win-win situation for both 8x8 and its subscribers, as the company
receives a valuable, cost-effective lead backed by a personal
recommendation and the subscriber receives compensation for sharing a
positive user experience with friends and colleagues.

Brian Erk, President of Computer Networking Solutions, has been an 8x8
Virtual Office customer since April 2009 and has earned over $4,000 in
referral rewards from his recommendations. "We have firsthand
experience with the productivity advantages and cost efficiencies of
the 8x8 Virtual Office solution and are eager to let other businesses
know how they too can benefit from the service," said Erk. "When a
product does what it promises and truly adds value, it's hard to keep
it secret."

An 8x8 customer since December 2008, ACS Wireless Research Specialist
Claire Sullivan says, "We're happy to recommend 8x8 to other business
users because it has worked so well for us. Besides the minimal
start-up costs and the fact that it works with any high-speed Internet
connection, 8x8 provides an intuitive interface and outstanding
feature-set in addition to excellent customer support. We feel
confident that when we recommend 8x8 to our business contacts, they
will have a good experience as well."

There are no limits to the number of extensions or businesses
participants in the 8x8 Business Referral Program can quality for.
Hence, a business referral that purchases 8x8 Virtual Office with 10
extensions generates a cash payment of $1,000 to the referrer.
Participants are asked only to provide the name and contact information
of business acquaintances they feel could benefit from using 8x8's
phone service. Once that information is received, 8x8 business
consultants schedule a call in order to understand the business needs,
tell the referral about 8x8 and, if it's a good fit, suggest the best
service for their business.

"We all know how powerful word of mouth advertising is and how
challenging it can be to generate a buzz around your product,
particularly within the ubiquitous small business community," said 8x8
Chief Marketing Officer Debbie Jo Severin. "The Referral Reward program
has been very successful for 8x8 because it creates an opportunity for
dialogue over how a business handles its phone service, which is
typically not something business owners take time to discuss. Once they
learn about our Virtual Office solution, they are suddenly 'all ears'
and the rest is easy."

About 8x8, Inc.

8x8, Inc. (Nasdaq:EGHT) offers voice, video, mobile and web
conferencing communications solutions for business and residential
customers. These solutions leverage existing broadband Internet
connections and cellular networks to deliver advanced features and
digital quality phone service at a fraction of the cost of legacy,
copper wire alternatives. Businesses of any size, configuration or
geographic location can benefit from the cost, performance and
operational advantages of VoIP technology. All 8x8 communications
solutions carry little or no upfront investment, no maintenance or
upgrade fees and no change in user behavior. For additional
information, visit www.8x8.com.


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CONTACT:  8x8, Inc.
          Joan Citelli
          (408) 687-4320
          jcitelli@8x8.com