GlobeNewswire
2010-02-16
New Online Tool Allows Organizations to Compare Site
Performance to Competitors'
DETROIT, Feb. 16, 2010 (GLOBE NEWSWIRE) -- Today, Gomez, the Web
performance division of Compuware Corporation (Nasdaq:CPWR), launched a
free online Custom Benchmark tool that lets IT, Web and marketing teams
compare the performance of their Web site to competitors, peers, or
industry leaders. The new tool is available at
http://www.gomez.com/my-benchmark/.
Numerous industry studies have shown a direct correlation between Web
site performance and online business performance. For example, Aberdeen
Group found that sites taking more than five seconds to load reduce
customer conversions by seven percent and customer satisfaction by 16
percent1.
Equally important is how an organization's Web site performs versus its
competition; if your competitor's Web site is faster, customers will
likely spend more time and money there. Until now, organizations have
had no easy way to compare their site performance to that of their
competitors. The new Gomez Custom Benchmark tool makes this easy and
free.
To create a custom benchmark, businesses simply provide their own URL
and the URLs of up to four other sites against which they wish to be
compared. Within 24 hours, and every day for seven days, they will
receive a custom benchmark performance report that ranks the
performance and availability of all the URLs, complete with averages,
highs, lows and trending information.
"Customer loyalty on the Web is fickle, and even one second can make
the difference between making and losing a sale. Measuring Web
performance is important, but knowing how your site performs compared
to your competitors' sites is even more valuable," said Matt Poepsel,
Vice President, Performance Strategies, Gomez division. "The insights
businesses can freely glean from our new Custom Benchmark tool will be
a critical first step towards optimizing their site performance and
ultimately, their bottom line."
The Custom Benchmark tool is available now at
http://www.gomez.com/my-benchmark/.
Gomez, the Web performance division of Compuware, provides the
industry's leading solutions for optimizing the performance,
availability, and quality of Web and mobile applications. The on-demand
Gomez platform integrates solutions for Web load testing, Web
performance management, Web cross-browser testing, and Web performance
business analysis that test and measure Web and mobile applications
from the "outside-in" -- across all users, browsers, devices, and
geographies -- using a global network of over 100,000 locations. When
combined with Compuware Vantage, Gomez offers the industry's only
solution for optimizing application performance across the Enterprise
and the Internet. Over 2,500 customers worldwide, ranging from small
companies to large enterprises -- including 12 of the top 20 most
visited U.S. Web sites -- use Gomez solutions to increase revenue,
build brand loyalty, and decrease costs.
Follow us on Twitter at: http://twitter.com/Gomez_Inc and
http://twitter.com/compuware.
Compuware Corporation
Founded in 1973, Compuware provides software, experts and best
practices to ensure applications work well and deliver business value.
Compuware solutions optimize application performance across the
Enterprise and the Internet for leading businesses around the world,
including 46 of the top 50 Fortune 500 companies and 12 of the top 20
most visited U.S. web sites. Learn more at: http://www.compuware.com.
The Compuware logo is available at
http://www.globenewswire.com/newsroom/prs/?pkgid=5950
1 "The Performance of Web Applications: Customers Are Won or Lost in
One Second," Bojan Simic, Aberdeen Group, November 2008.
CONTACT: Compuware Corporation
Press Contact
Gomez Division
Samantha McGarry
781-778-2783
smcgarry@gomez.com
For Sales and Marketing Information
877-372-6732
www.gomez.com
10 Maguire Road, Lexington MA 02421