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SmartMoney Launches LifePlan, Free Online Tool for Organizing and Managing Your Financial Life
GlobeNewswire
2010-03-09

    April Issue to Feature Unique, LifePlan-themed Four-Tabbed
                               Cover

NEW YORK, March 9, 2010 (GLOBE NEWSWIRE) -- SmartMoney, the personal
finance magazine from The Wall Street Journal, has launched a free
online service called LifePlan (www.smartmoney.com/lifeplan) to help
consumers take control of and actively manage their financial lives.
The new tool will provide personalized guidance, worksheets,
calculators and action items in four key "pillars" -- investments,
health care, real estate and legacy issues -- supported by ongoing
LifePlan-related articles in the magazine over the next year. The April
issue (on newsstands March 16) will feature four LifePlan-related
covers, in a unique tabbed design, each corresponding to one of the
four pillars. Advertising sponsorship for LifePlan is provided by
Fidelity Investments.

LifePlan is the first free online service to go beyond budgeting and
financial product recommendations to enable better financial decision
making across all areas of consumers' financial lives. Getting started
takes less than five minutes: consumers simply register a username and
password and answer some basic questions about their financial lives.
LifePlan then provides a personalized financial roadmap, including:


  --  A to-do list of tasks, customizable with due dates and personal notes,
      which can be filtered by urgency, pillar affiliation or stage of
      completion.

  --  Relevant articles from SmartMoney in each of the four pillars, updated
      on a regular basis, and selected based on the user's financial profile.
      For example, homeowners might receive information on whether to
      refinance their house, while renters would see stories on lowering their
      rent or determining whether now is a good time to buy.

  --  Worksheets and checklists to help with key decisions, for example
      choosing the most economical health plan for your family or determining
      your 401(k) asset allocations.





  --  Short videos, hosted by SmartMoney columnist Stephanie Auwerter,
      introducing each area and giving instructions on how to get the most out
      of the tool.

  --  Email reminders of upcoming task due dates.




SmartMoney is enjoying success within the magazine category. March
advertising pages were up seven percent versus March 2009, and April ad
pages showed a 44.3 percent increase over last year. SmartMoney has a
readership of 800,000.

About SmartMoney

SmartMoney (www.smartmoney.com), the personal financial magazine from
The Wall Street Journal, was launched in 1992 to service the need for
personal finance information among a group of affluent and
sophisticated Americans. The SmartMoney editorial team has won three
National Magazine Awards.

SmartMoney.com was launched in 1997 to reflect the magazine's strong
background of personal finance, as well as to provide users with
innovative interactive tools and worksheets. SmartMoney.com has become
the most comprehensive resource on the Web for private investors,
providing top-quality financial reporting, commentary and analysis, and
decision-making tools. The site features a portfolio management system;
a subscription-based product, SmartMoney Select; and its signature
product, the Map of the Market, which allows users to visualize the
wide-ranging market in a single view. The site was awarded the 2001
National Magazine Award for "Best Interactive Design" from the American
Society of Magazine Editors and has been praised by Forbes, Fortune, PC
Magazine and The Web Marketing Association.

SmartMoney.com Licensing is a leading supplier of the Web's best
interactive tools for financial planning, market analysis and data
visualization. SmartMoney recognizes the challenge interactive
marketers face today of building high quality, competitive Web sites.
Tools and content are provided through fully hosted turnkey solutions
and custom integration options to meet the needs of top financial
institutions and other Fortune 500 companies worldwide.

Custom Solutions from SmartMoney is a full-service custom publishing
and communications group. It was launched in 1999 by SmartMoney as a
joint custom-publishing venture of Hearst Communications and Dow Jones
& Co., Inc. Taking a consultative approach with clients, Custom
Solutions reaches more than 15 million consumers each quarter through
custom newsletters and magazines, personalized and segmented
communications, and engaging online educational content. Custom
Solutions' two industry-leading print-on-demand 1:1 communications
systems, TIM and Rapid Publisher, produce an additional nine million
communications on-demand each year, printing over 100 million duplex
images.

About Fidelity Investments

Fidelity Investments' advertising sponsorship of SmartMoney's LifePlan
campaign should not be considered an endorsement or recommendation of
SmartMoney's products or services. Fidelity was not involved in the
creation, review or approval of LifePlan's content, tools or output.
Fidelity is not affiliated with SmartMoney.


CONTACT:  Dow Jones & Company
          Media Contacts:
          Ashley S. Huston
            (212) 416-2025
            ashley.huston@dowjones.com
          Danielle Rhoades
            (212) 416-4963
            danielle.rhoades@dowjones.com