Site Gives Viewers Insider Access With 360-Degree Video Views
               From the TODAY Set on Grouse Mountain

VANCOUVER, British Columbia, Feb. 17, 2010 (GLOBE NEWSWIRE) -- In a
broadcast first, TODAY is giving viewers unprecedented access to its
set at the Olympics Winter Games. TODAYshow.com will feature live,
360-degree, interactive video that allows consumers to view the TODAY
set on Vancouver's Grouse Mountain. Viewers can enjoy the Olympic set
from the same perspective as Matt, Meredith, Ann and Al. TODAYshow.com
will feature the live video stream from 7 a.m. to 10 a.m. (EST) on
February 17 and 18, 2010.

Viewers can watch TODAY in 360. TODAYshow.com will feature one live
video stream that alternates between two 360-degree cameras. One live
stream provides viewers with interior views of the TODAY set in
Vancouver and the other live stream captures the action outside the
Grouse Mountain studio. In addition to live streams, selected segments
will be available on TODAYshow.com following each broadcast.
TODAYshow.com is using new imLIVE(TM) technology, created by Immersive
Media, which allows viewers to see what's happening in and around the
TODAY set -- right from their computers. Immersive Media is a pioneer
of 360-degree video, and its technology is helping TODAYshow.com
deliver a one-of-a-kind interactive experience to its audience.

"TODAYshow.com offers viewers exciting ways to immerse themselves in
the news. With the live video stream on the set in Vancouver, they can
control the view and experience one of the biggest events of the year
right from their computer," said Catherine Captain, VP of Marketing for
the Msnbc Digital Network. "We love giving viewers an insider's
perspective that they won't find anywhere else."

"TODAY is known for providing its audience with a window to the world.
We are thrilled to give viewers a new way to experience TODAY with
imLIVE 360-degree web videos. This technology truly puts the viewer in
the director's chair," said Larry Logan, chief marketing officer,
Immersive Media. "The audience will see interviews with athletes,
on-set antics amongst the anchors and more in a fresh new powerful
way."

About TODAYshow.com

TODAYshow.com is the online home for America's #1 morning show. The
site is the first stop for consumers interested in news, advice and
lifestyle information of all kinds. In addition to interviews and tips
from NBC's TODAY show, the site offers a behind-the-scenes blog with
anchors and regular expert columns on everything from food and wine to
travel, fashion and relationships. TODAYshow.com also offers original
web-only reporting and interactive features to help make sense of the
latest news and trends. The site's message boards, blogs and
user-generated content connect members of the TODAY community and allow
visitors to share advice and opinions.

About Immersive Media

Immersive Media is the pioneer and leading provider of 360-degree,
interactive video experiences. Its one-of-a-kind geodesic camera and
full production services -- including rental equipment, training,
filming, post-production and distribution options -- create
high-resolution, immersive video for a variety of uses. To learn more,
visit www.immersivemedia.com.


CONTACT:  TODAYshow.com
          Media Contact
          Gina Stikes
          212.664.7403
          Gina.stikes@msnbc.com

          Breakaway Communications
          Immersive Media Contact
          Barbara Hagin
          415-358-2484
          bhagin@breakawaycom.com