New Mobile Website and App Keep Busy Moms "In the Know While
                            On the Go"

CHICAGO, Oct. 6, 2011 (GLOBE NEWSWIRE) -- 30Second Mobile and U.S.
Cellular (NYSE:USM) announced today the launch of 30Second Mom, a free
mobile website and app created to keep busy moms "in the know while on
the go." 30Second Mom features hundreds of helpful tips, designed to be
read or viewed via video on a smartphone in about 30 seconds or less.
The content is created by an international panel of diverse
contributors who share their tips across a wide breadth of lifestyle
categories including Food, Health, Money, Home, Travel, Beauty and
more.

"Today's women are clearly busier than ever - especially moms - and
we're turning to our mobile devices to help us keep it all together,"
said 30Second Mom founder Elisa All, a new-media entrepreneur and
mother of three. "Gone are the days of being tied to a computer. Forget
the laptop - Mommy needs a smartphone!"

According to recent reports by eMarketer and BabyCenter, moms are more
likely to have a smartphone than the general population, spending an
average of 6.1 hours a day on the mobile web, and 91 percent of moms do
not leave home without their phones. U.S. Cellular knows this mobile
mom well and meets her needs with a growing number of products and
services designed to simplify her life.

"We're excited about the partnership with 30Second Mom because the site
offers helpful tips and great advice packaged in an easy-to-use mobile
platform that moms can tap into everyday," said Mary N. Dillon,
president and CEO of U.S. Cellular. "This gives our customers another
resource they can access to further enhance their wireless experience
and stay connected with their families."

U.S. Cellular associate and busy mom Allison Ritt will be among the
20-plus site contributors and will be posting mobile tips. 30Second Mom
members can comment, share and interact with contributors, as well as
submit their own tips.

"I wanted to partner with U.S. Cellular because they really understand
and care about the mobile mom," said All. "Their reputation for
excellent customer service and for having the happiest customers in
wireless makes them a company I wanted to work with to share great
information on this new mobile platform."

About 30Second Mom

30Second Mom is the first brand launched by 30Second Mobile, a mobile
media company dedicated to redefining content and connections for
mobile platforms. Its goal is to share helpful information via mobile
devices in formats of about 30 seconds or less. The company is led by
Elisa All, founder of iParenting Media, a network of websites and a
product awards program that was acquired by the Walt Disney Company.
Learn more about 30Second Mom at www.30secondmom.com,
www.facebook.com/30secondmom, www.twitter.com/30secondmom.

About U.S. Cellular

U.S. Cellular rewards its customers with unmatched benefits and
industry-leading innovations designed to elevate the customer
experience. The Chicago-based carrier has a strong line-up of
cutting-edge devices that are all backed by its high-speed nationwide
network that has the highest call quality of any national carrier. U.S.
Cellular was named a J.D. Power and Associates 2011 Customer Service
Champion and received PC Magazine's 2011 Readers' Choice Award. To
learn more about U.S. Cellular, visit one of its retail stores or
uscellular.com. To get the latest news, promos and videos, connect with
U.S. Cellular on Facebook.com/uscellular, Twitter.com/uscellular and
YouTube.com/uscellularcorp.

This information was brought to you by Cision
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CONTACT:  Kellie Szabo
          U.S. Cellular
          773-355-3307
          kellie.szabo@uscellular.com