A-DATA Names Rashi Peripherals as its National Distributor in India
IT News Online Staff
2010-03-08
A-DATA Technology Co. Ltd., a provider of DRAM memory and Flash application products, has named Rashi Peripherals Pvt. Ltd. as its national distributor in India for its range of memory products.
Founded in May 2001, A-DATA is the world's 2nd largest vendor of DRAM Modules (iSuppli, May 2009) and 4th largest of USB Flash Drives (Gartner, May 2009). Building on its technical expertise, state-of-the-art manufacturing facilities and premium customer services, A-DATA is now amongst the top global brands for memory products, providing DRAM solutions for all types of systems and platforms.
Shalley Chen, Executive Vice President, A-DATA Technology, said, "We recognize the leadership of Rashi Peripherals in the distribution arena pan India. This is the right time for us to enter the Indian market, which is poised to grow."
"Rashi's presence all across the country will ensure that our products are easily accessible to partners and customers alike. Together with Rashi we will aim to build a brand name for ourselves in the Indian memory market," added Chen.
Rashi will distribute and market A-DATA's memory products, focusing on brand building and market penetration.
Kapal Pansari, Director - Marketing, Rashi Peripherals Pvt. Ltd., said, "We are very excited to have A-DATA in our portfolio as this almost completes our component line of business. A-DATA products are high on quality and Rashi has always taken care to add only quality products to its distribution kitty. Our widespread distribution channel will help us make A-DATA brand a name to reckon with in the Indian market and the products will be easily available for Indian consumers."
Rashi will initially distribute A-DATA's Supreme Series in DDR2 and DDR3 versions for both desktops and laptops, which will be available in 1 GB, 2 GB and 4 GB modules.
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