ASUS Introduces Eee PC Seashell Karim Rashid (1008P) in India
IT News Online Staff
2010-02-19
ASUS has introduced the Eee PC Seashell Karim Rashid (1008P) in India. Co-conceived by one of the world's leading designers, the Eee PC Seashell Karim Rashid is the realization of Karim's vision of computing - one that is more sensual, more human, more hip. The netbook is designed to appeal to young, mobile trendsetters, while remaining an accessible luxury to everyone.
The company said the Eee PC Seashell Karim Rashid manifests its commitment to designing products that appeal to the five human senses, with an emphasis on vision and touch. To achieve this, ASUS' industrial designers have had to pioneer a number of material, production and textural innovations, such as the combination of rubber paint, in-mold roller (IMR) and metallic materials to create thoroughly unique finishes.
"The Eee PC 1008P Karim Rashid is a premium offering from ASUS targeted at fashion conscious individuals who are looking for a stylish netbook. With its unique styling and abundant appeal, the Eee PC 1008P sets itself apart from any other netbook in the market today and is sure to attract admiration wherever it goes. It features ASUS unique innovations like Super Hybrid Engine for power saving and Express Gate for instant Internet access. Keeping in sync with its premium positioning, it also has enough computing power to deliver an engaging user experience," said Stanley Wu - Country Head, System Business, ASUS (India).
ASUS said Karim's inspired touch is imbued in every inch of the Eee PC Seashell Karim Rashid. It is encased from top to bottom in an organic Digi-Wave chassis that is as pragmatic as it is stylish, offering striking looks and robust protection. The rippling lines, which convey a sense of forward movement, adhere perfectly to the golden ratio, bearing testament to the extreme precision required to produce the subtle waves and retain color consistency across the peaks and troughs. ASUS said the in mold cutting was measured and tested with unprecedented precision by its designers, resulting in a gadget that boasts the prestige of a handcrafted product. The perfection of each wave can be perceived with the gentlest of touches.
The Eee PC Seashell Karim Rashid reflects Karim and ASUS' view that function, material, form, performance, texture, color and ease-of-use are inseparable in any object of beauty. It is designed to stimulate all five human senses, including the sense of touch, which is often overlooked in the PC domain. The Eee PC Seashell Karim Rashid thus sets itself apart from other netbooks through its innovative finishes that pamper users' palms and fingertips. The Eee PC Seashell Karim Rashid also stands out prominently through its color - its specific hues, tints and saturations were carefully selected to appeal to tech fashionistas. It is available in matte Coffee Brown finish.
Subtle, mature and understated yet elegant, Coffee Brown is timeless and classic - bringing to mind a gentleman sipping coffee at the Café de la Seine, enjoying a relaxing afternoon by reading John Wooden's poetry. The Coffee Brown Eee PC 1008P has two layers: a Coffee Brown bottom layer sprinkled with gold glitter and a soft-to-the-touch upper layer of translucent rubber paint.
ASUS said the Eee PC Seashell Karim Rashid features a breathtaking design that includes a 10.1" frameless LED backlit display and an ergonomic chiclet keyboard. It features the new power-saving Intel Atom N450 CPU, which works in tandem with ASUS' Super Hybrid Engine energy management technology to deliver 6 hours of battery life on a single charge. The Eee PC Seashell Karim Rashid also offers near-instant access to the Internet thanks to the inclusion of Express Gate, an ancillary operating system that boots up in seconds. Express Gate allows users to make Skype calls, surf the Web, browse photos, play online games, engage in instant messaging and much more.
The ASUS Eee PC Seashell Karim Rashid (1008P) is available in India for Rs. 26,990/- (excluding taxes) with a one-year limited local warranty.
Specifications of the Eee PC Seashell Karim Rashid (1008P):
Display - 10.1" LED Backlight WSVGA Screen (1024 x 600 pixels)
Operating System - Windows 7 Starter
CPU - Intel Atom N450
Default Memory - DDR2 SO-DIMM 2 GB
Storage - 2.5" 250 GB SATA HDD 5400rpm + 500 GB ASUS WebStorage
Wireless Data Network - WLAN 802.11b/g/n @ 2.4 GHz, BluetoothV2.1 + EDR
Battery Life - Slim and eco-friendly Li-polymer battery, 6 hours
Multimedia
-- Camera - 1.3 MP
-- Audio Codec - Hi-Definition Audio CODEC
-- Speakers - Stereo Speakers
-- Built-in Mic - Digital Array Mic
Interface - 1 x Mini VGA Connector, 2 x USB 2.0, 1 x LAN RJ-45, 2 x Audio Jack (Headphone / Mic-in), Card Reader: MMC/SD(SDHC)
Dimensions - 262 (w) x 180 (d) x 26.2 (h) mm
Weight - 1.145 kg (2.53 lbs)
Colors - Coffee Brown
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