ROTTERDAM, Netherlands, July 23, 2010 (GLOBE NEWSWIRE) -- Adfortel,
developer of mobile advertising solutions, today announced that it has
deployed its groundbreaking mobile advertising solution VoiceAds Engine
into the Telenor Playground. Telenor Playground is created to present
innovative and relevant solutions to operators within the Telenor
Group. With Telenor Playground, operators can stay up to date with the
latest telco-relevant solutions.

"The Telenor Playground enables Adfortel to promote and showcase our
VoiceAds Engine to operators within the Telenor Group," says Igor
Hendriksen of Adfortel. "We show integration is quite simple as it is
based on Session Initiation Protocol (SIP). This allows for relatively
low implementation costs and short lead times. Our goal is responding
to customer needs, but at the same time also trying to look ahead. By
participating in Telenor Playground's professional forum, we want to
encourage further development of the service."

The patented Adfortel VoiceAds Engine enables operators to introduce
so-called adfunded services to create a new source of income from media
sales and advertisers to target specific consumer groups with relevant
offers. VoiceAds are audio commercials that replace the standard call
waiting tone during the waiting period for connecting a call. As soon
as the call is connected the conversation starts as per normal,
therefore making optimal use of the waiting time. Consumers who opt for
VoiceAds can save on their monthly phone bill.

About Adfortel

Adfortel develops and provides mobile advertising solutions. Adfortel
has strong partnerships with media agencies like UniversalMcCann to
ensure inventory allocation and market research into the effectiveness
of mobile advertising channels like VoiceAds. More information:
www.adfortel.com

About Telenor Playground

Telenor Playground is created by Telenor as a meeting place for
developers, established mobile service suppliers and the Telenor
operational companies. Playground offers established mobile service
suppliers and developers a simple way to showcase mobile services,
which can be shared and promoted within the Telenor Group. For more
information about Playground: http://playground.telenor.com

About the Telenor Group

The Telenor Group is an international provider of high quality tele-,
data- and media communication services with mobile operations in 13
markets across the Nordic region, Central and Eastern Europe and in
Asia. Headquartered in Norway, the Telenor Group is among the largest
mobile operators in the world with over 179 million mobile
subscriptions, revenues in 2009 of NOK 107 billion (including
Kyivstar), and a workforce of 40.000. Read more about Telenor Group:
www.telenorgroup.com


CONTACT:  Edelman
          Ellen Bruens
          +31 20 301 09 80
          Ellen.bruens@edelman.com

          Adfortel
          Igor Hendriksen
          +31 10 477 32 44
          Igor@adfortel.nl