Adobe Announces Major Update to Adobe Scene7 Platform
IT News Online Staff
2010-03-09
Adobe Systems Inc. has announced a major update to the Adobe Scene7 platform, its hosted cross-media publishing platform for e-commerce and multi-channel marketing companies.
The Adobe Scene7 platform has been expanded to further automate the production, management and delivery of dynamic creative media by providing businesses with tighter desktop integration as well as unique editing and template-based production capabilities including new user-facing real-time authoring and Web preview.
Adobe said this major Scene7 platform update includes a new AIR desktop application that mirrors the Web-based publishing platform to further streamline asset management with easy drag and drop upload of files and folders from the desktop and connected network resources.
In addition, the platform has support for Adobe XMP metadata standards, which allows users to efficiently administer, browse/filter and search for assets. Also, rules-based batch automation of multimedia sets now eliminates the need for custom scripts or technical support for non-technical users.
"Businesses are constantly being challenged to deliver richer, more personalized experiences with the same or fewer creative and technical resources, making automation and cost-savings critical components of their strategies," said Doug Mack, vice president and general manager of Digital Imaging and Rich Media Solutions for Adobe. "This latest update to the Adobe Scene7 platform helps users stay connected to desktop tools and extends the data-driven template approach to provide high-performing, easy-to-use services for delivering personalized and targeted dynamic content."
The new template enhancements allow users to dynamically compile templated video clips enabling cost-effective personalized promotional videos, targeted video ads and standardized corporate videos. The update also supports the design, delivery and Web preview of print templates that dynamically flow text within and across pages including inline variables. This template enhancement enables a broader range of multi-page, text-intensive personalized publications.
"We are pleased to see these new features become part of the Adobe Scene7 platform. These automation enhancements will enable us to further streamline our back-office workflows, which gives our team more time to focus on other strategic initiatives," said Brian McManus, director of technical infrastructure for Under Armour, which uses the Scene7 platform, including the AIR (beta) desktop version, to publish all dynamic media to its e-commerce Web site.
The Adobe Scene7 platform update will be available in March 2010, in five languages: English, French, German, Spanish and Japanese. Pricing is tiered based on customer needs.
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