Advertisers Up and Running With New Adometry Ad Analytics(TM)
                Suite 2.0 in as Little as Two Weeks

AUSTIN, Texas, Jan. 19, 2012 (GLOBE NEWSWIRE) -- Adometry(TM), Inc.,
the leader in cross channel fractional attribution and ad verification
technology, today announced a new release of the Adometry Ad Analytics
Suite. The latest version enables online advertisers to on-board
advanced attribution and optimization capabilities in as little as two
weeks, without having to re-deploy site tags or interrupt site
operations.

Together, the new capabilities of the Adometry Ad Analytics suite 2.0
empower advertisers and agencies to improve the performance of their
online marketing campaigns and more easily reach customers through
their preferred communication channels, including email, mobile,
social, search, affiliate, web display or video advertising. As a
result, advertisers gain impactful and actionable campaign
recommendations that drive measurable return on aggregate or total ad
spend (ROAS) averaging 20-40 percent.

Additional details on the new enhancements available in the Adometry Ad
Analytics Suite include:


  --  Smart Overlap(TM) Reporting -- uses fractional attribution to help
      advertisers identify which web sites are truly redundant, and which
      sites provide a beneficial lift, even when hitting the same audience. As
      a result, advertisers can enhance the performance of ad placements.
  --  Practical Frequency Analysis -- provides insights into the right number
      of times advertisers should show an ad to the same person each day
      before they reach the point of diminishing returns. This helps them to
      invest campaign ad dollars more effectively and efficiently.
  --  Value-based Audience Reports -- leverages audience data from multiple
      partners, including Nielsen, Acxiom, TARGUSInfo, and DataLogix, to allow
      advertisers to identify which audiences perform best, where those
      audiences perform best, and the real value of demographic, interest, and
      in-market data. As a result, advertisers can identify the worth of a
      target segment based on how it is performing on various sites.
  --  Data Visibility Enhancements: allows advertisers to view all reports
      organized into multiple layers. They can access the data via groupings
      applied to campaigns, sites, placements, keyword groups, or creative.
      This provides additional insights into the performance of each so that
      better optimization decisions can be made.




"Our new advanced attribution technology ensures that digital marketers
have the data and automated tools needed to simultaneously invest
campaign dollars more effectively across all channels -- from mobile,
social, video and more," said Paul Pellman, CEO of Adometry. "In
addition, with implementation times of as little as two weeks, we're
helping advertisers accelerate the ROI for their campaigns."

To learn more about Adometry offerings, visit Adometry's Ad Analytics
SaaS Solution Suite. For more information on Adometry, visit
www.adometry.com or follow us on Twitter: @Adometry.

About Adometry

Founded in 2005, Adometry, Inc. provides ad verification and
cross-channel attribution intelligence, plus auditing and scoring
metrics, to optimize results for the world's leading online
advertisers, publishers, and ad networks. Through its SaaS-based
advanced analytics, Adometry processes and analyzes tens-of-billions of
impressions and advertising transactions per month to identify the true
consumer purchase-decision journey and to maximize marketing ROI.
Adometry combines a scientifically proven methodology with a flexible
and easy to implement solution to generate results in as little as two
weeks. Headquartered in Austin, Texas, Adometry is privately held and
backed by Sierra Ventures, Austin Ventures, Shasta Ventures and
Stanford University. For more information, visit www.adometry.com.

The Adometry, Inc. logo is available at
http://www.globenewswire.com/newsroom/prs/?pkgid=11414

Adometry is a registered trademark of Adometry and Adometry Attribute
is a trademark of Adometry, Inc. All other company and product names
mentioned are used only for identification and may be trademarks or
registered trademarks of their respective companies.


CONTACT: Media Contact:
         Karl Scholz
         For Adometry
         karl.scholz@adometry.com
         (512) 493-0909