CFO Howard Hochhauser Adds Position of Chief Operating
                              Officer

PROVO, Utah, Feb. 15, 2012 (GLOBE NEWSWIRE) -- Ancestry.com Inc.
(Nasdaq:ACOM), the world's largest online family history resource,
today announced several key executive management promotions, as well as
the creation of a new executive position, Chief Marketing Officer, for
which a search is underway.

The executive promotions and changes include the following:


  --  Howard Hochhauser, Ancestry's Chief Financial Officer, has been named to
      the additional position of Chief Operating Officer. Howard will retain
      CFO duties in his new role and will add oversight of Ancestry's
      international businesses, as well as the company's content acquisition
      and partnership teams.

  --  Eric Shoup, Senior Vice President of Product, has been named Executive
      Vice President. Shoup oversees product development across all of the
      Ancestry websites.

  --  Scott Sorensen, Vice President of Engineering, has been named Senior
      Vice President and remains the leader of the company's engineering
      group.

  --  Weber, Vice President of People, has been named Senior Vice President,
      People and Places and will continue to lead the company's Human
      Resources group.

  --  A newly created Chief Marketing Officer position, which will report
      directly to Ancestry.com Chief Executive Officer, Tim Sullivan.
      Ancestry's marketing, content, business development and international
      activities have been managed to date by Josh Hanna, EVP and General
      Manager of Ancestry.com. Hanna has advised the Company that he will
      resign effective at the end of September 2012, and will serve in the
      interim as Senior Advisor to the CEO, with special focus on the
      continued management of a number of key strategic partnerships for the
      company.




"Talent is a top priority at Ancestry, both in terms of attracting new
world-class professionals and building a strong leadership team," said
Sullivan. "The moves we are announcing today reflect those objectives.
I want to congratulate Howard, Eric, Scott and Jeff, and express my
gratitude for the outstanding leadership and strategic insight they've
provided the company over the past several years. These promotions
underscore the respect they have gained within the organization and
among our peers and partners, and the roles we expect they will play in
helping to build a great product experience for all users of
Ancestry.com.

"I am also excited about the decision to add a Chief Marketing Officer
to our team," added Sullivan. "With more than 1.7 million subscribers,
a $100 million annual marketing budget, and a host of new product and
technology initiatives coming to our subscribers, we are at a size and
scale where we think a dedicated top marketing executive is a must for
Ancestry.com. Over the last ten years, Josh Hanna has made an
incredible contribution to our company, first in the great
international businesses he built while based in London for many years,
and then more recently overseeing Ancestry.com in the US. While we are
disappointed that Josh is moving on, we wish him the best of luck on
his next endeavor."

About Ancestry.com

Ancestry.com Inc. (Nasdaq:ACOM) is the world's largest online family
history resource, with more than 1.7 million paying subscribers. More
than 8 billion records have been added to the site in the past 15
years. Ancestry users have created more than 31 million family trees
containing over 4 billion profiles. In addition to its flagship site
www.ancestry.com, Ancestry.com offers several localized Web sites
designed to empower people to discover, preserve and share their family
history.

Forward-Looking Statements

This press release contains forward-looking statements that involve
risks and uncertainties that could cause actual results to differ
materially from those anticipated by these forward-looking statements.
Such risks and uncertainties include our ability to manage growth, and
attract and retain qualified personnel. Information concerning
additional factors that could cause events or results to differ
materially from those projected in the forward-looking statements is
contained under the caption "Risk Factors" in our Quarterly Report on
Form 10-Q for the period ended September 30, 2011, and in discussions
in other of our SEC filings. These forward-looking statements should
not be relied upon as representing our views as of any subsequent date
and we assume no obligation to publicly update or revise these
forward-looking statements.


CONTACT: Ancestry.com Inc.
         Heather Erickson
         (801) 705-7104
         herickson@ancestry.com