LONDON and PROVO, Utah, July 15, 2010 (GLOBE NEWSWIRE) -- Ancestry.com
Inc. (Nasdaq:ACOM) today announced the closing of its acquisition of
Genline.se, the leading Swedish family history Web site.

Genline currently has more than 17,000 paying members with access to 26
million pages of digitized Swedish church records spanning more than
400 years from the 17th to the 20th century.

On July 15, 2010, the offer from Ancestry.com was approved by Genline
Holding AB's public shareholders. Following the approval, Ancestry.com
acquired all shares of Genline AB for approximately 53 million Swedish
kronor in cash with an adjustment for net working capital. Based on a
July 15, 2010 exchange rate of SEK 7.39 to US $1.00, the net purchase
amount approximates US $7.2 million.

Brett Bouchard, Managing Director Europe for Ancestry.com Inc.,
comments: "The combination of the Ancestry.com family of websites and
Genline.se will benefit users of all Ancestry sites by offering access
to a greater amount of important historical content and broadening the
active member community vital to researching family history. We are
excited to welcome the employees and members of Genline into the
Ancestry.com family."

About Ancestry.com

Ancestry.com Inc. (Nasdaq:ACOM) is the world's largest online family
history resource, with more than one million paying subscribers. More
than 5 billion records have been added to the site in the past 13
years. Ancestry users have created more than 17 million family trees
containing over 1.7 billion profiles. Ancestry.com has local Web sites
directed at nine countries, including its flagship Web site at
www.ancestry.com.

About Genline.se

Genline AB is the Swedish market leader in genealogy and local heritage
research. Its collection of Swedish church records contains more than
26 million digitalized pages of records dating from the 1600's to the
1900s.

Genline also operates Familjeband.se, a web-based genealogy software
and community for people interested in family, genealogy and local
heritage, and Bygdeband, a social networking archive that enables local
heritage societies to digitize their archives.

Forward-looking Statements

This press release contains forward-looking statements. These
statements relate to future events or to future financial performance
and involve known and unknown risks, uncertainties, and other factors
that may cause our actual results, levels of activity, performance, or
achievements to be materially different from those anticipated in these
forward-looking statements. In some cases, you can identify
forward-looking statements by the use of words such as "appears,"
"may," "designed," "expect," "intend," "focus," "seek," "anticipate,"
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"work" or the negative of these terms or other comparable terminology.
These statements include statements describing our subscriber base, our
activities to enhance subscribers' experience, our business outlook and
our opportunities and prospects for growth. You should not place undue
reliance on forward-looking statements because they involve known and
unknown risks, uncertainties and other factors that are, in some cases,
beyond our control and that could materially affect actual results,
levels of activity, performance, or achievements.

Factors that could materially affect actual results, levels of
activity, performance or achievements, and our ability to execute on
our business strategy include those listed under the caption "Risk
Factors" of the Ancestry.com Annual Report on Form 10-K for the year
ended December 31, 2009.

We assume no obligation to publicly update or revise these
forward-looking statements for any reason, whether as a result of new
information, future events, or otherwise.


CONTACT:  Brainerd Communicators, Inc.
          Investors:
          Corey Kinger
            (212) 986-6667
            investorrelations@ancestry.com
          Media:
          Ray Yeung
            yeung@braincomm.com
          Jo Anne Barrameda
            barrameda@braincomm.com
          (212) 986-6667