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Arasan Chip Systems Announces Opening of Two New Sales Offices in Europe
GlobeNewswire
2012-01-04

    Arasan is Responding to Its Increased Demand From Europe by
   Opening Up New Sales Offices in Berkshire, UK and Stockholm,
                              Sweden

SAN JOSE, Calif., Jan. 4, 2012 (GLOBE NEWSWIRE) -- Arasan Chip Systems,
Inc. ("Arasan"), a leading provider of Total Semiconductor IP
Solutions, announced today that the company has increased its
International support further by opening up two new Sales offices in
Europe. The company will be represented in Stockholm, Sweden and
Berkshire, England. The new offices will focus principally on driving
the company's sales penetration, as Arasan continues to deepen its
customer base and presence in Europe.

Arasan's new UK office, located just outside London in Berkshire,
England, is headed by Micke Wersall, Sales Executive. Micke brings a
distinguished track record of successful Sales and Marketing in the
European Union. The UK office will provide sales and support to
Arasan's growing customer base in Europe.

The sales office in Stockholm, Sweden will be staffed by Johan
Gardelius, a well-known veteran in the IP and EDA industry in Europe.
Johan has worked closely with Californian High-tech companies since
1978 with specialization for Semiconductor Technologies, and ASIC/EDA
Development software.

"We are very excited to strengthen the Arasan brand even further in
Europe. Arasan has a strong reputation for its Total IP solutions,
always delivering standards based IP cores ahead of competition," said
Ron Mabry, Vice President of Worldwide Sales, at Arasan Chip Systems.
"This will further strengthen our ability to provide our customers with
top quality silicon-proven IP products."

About Arasan

Arasan Chip Systems is a leading provider of Total IP Solutions for
mobile storage and connectivity applications. Arasan's high-quality,
silicon-proven, Total IP Solutions include digital IP cores, analog PHY
interfaces, verification IP, hardware verification kits, protocol
analyzers, software stacks and drivers and optional customization
services for MIPI, USB, SD, SDIO, MMC/eMMC, CF, UFS, xD and many other
popular standards.

Arasan's Total IP products serve system architects and chip design
teams in mobile, gaming and desktop computing systems that require
silicon-proven, validated IP,delivered with the ability to integrate
and verify both digital, analog and software components in the shortest
possible time with the lowest risk.

Unlike many other IP providers, Arasan's Total IP Solution encompasses
all aspects of IP development and integration, including analog and
digital cores, hardware development kits, protocol analyzers,
validation IP and software stacks and drivers and optional architecture
consulting and customization services.

Based in San Jose, CA, USA, Arasan Chip Systems has a 16 year track
record of IP and IP standards development leadership.

The Arasan Chip Systems, Inc. logo is available at
http://www.globenewswire.com/newsroom/prs/?pkgid=2738


CONTACT: Sales, United States
         Ron Mabry
         Vice President Worldwide Sales
         Tel. +1 408-282-1600 x108
         sales@arasan.com
         
         Sales, United Kingdom
         Micke Wersall
         Sales Executive
         Tel. +44 1344 624970
         micke.wersall@arasan.com
         
         Sales, Sweden
         Johan Gardelius
         Sales Executive
         Tel. +46 733 100 900
         johan.gardelius@arasan.com
         
         PR
         Ursula Hultvist
         Marketing Communications Manager
         Tel. +1 408-282-1600 x111
         pr@arasan.com



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