HONG KONG, LOS ANGELES and BERLIN, Sept. 8, 2010 (GLOBE NEWSWIRE) --
Artificial Life, Inc., (OTCBB:ALIF) (http://www.artificial-life.com), a
leading provider of award-winning mobile technology and applications,
announced today that it has appointed Mr. Kazutoshi Miyake as a new
member of its Board of Directors and Audit Committee, effective
September 2, 2010.

Mr. Miyake is a well known and very experienced games industry veteran.
He has worked for over 30 years in various international business
development and senior management positions.

From 1972 to 1993, Mr. Miyake was Manager of Nissho Iwai Corp, Japan's
leading trading house. From 1993 to 1994, he was General Manager of
Sega Enterprises Japan, responsible for Europe, Middle East and Asia
Pacific, and then from 1994 to 2001, he was CEO of Sega Europe. From
2001 to 2003, he held several board positions with companies including
Andromeda, Akaei and Infogrames. Since 2003, he has been CEO of Stride
Asia, CEO of Atari Japan and Chairman of Telcogames.

Mr. Miyake replaces Claudia Alsdorf, who resigned as a member of the
Board and the Audit Committee effective September 1, 2010 following her
acceptance of a new position as CEO of a start-up mobile company.

"We are excited to have such an experienced manager and gaming expert
on our board now. Kazu-san has an impressive CV and will certainly be a
major contributor to our future Japan and Asian activities in general.
I also want to take this opportunity to thank Claudia for her great
support over the last years and wish her all the best luck with her new
job and responsibilities," said Eberhard Schoneburg, CEO, Artificial
Life, Inc.

About Artificial Life, Inc.

Artificial Life, Inc. has been a pioneer in artificial intelligence and
mobile technology since its inception in Boston in 1994. We are a
public US corporation (OTCBB:ALIF) with secondary listings on the
Frankfurt Stock Exchange (Frankfurt:AIF) Xetra (XETRA:AIF) and
headquarters and production center in Hong Kong. We have additional
offices in Berlin, Germany (EMEA headquarters) and Tokyo, Japan.
Currently our main business areas are: high quality (3D) interactive
(massive multiplayer) mobile games, mobile participation television,
mobile business applications, our powerful mobile commerce technology
platform OPUS-M(TM) and our green IT solutions provided by Green
Cortex, Inc. We have won many industry awards for our outstanding
technology and products.

For more information please visit: www.artificial-life.com;
www.botme.com; www.mopa-tv.com; www.opus-m.com and
www.green-cortex.com.

Please also follow us on:

Facebook: http://www.botme.com/ref/alife-fb

Twitter: http://twitter.com/alifegames

MySpace: http://www.myspace.com/artificial_life_inc

YouTube: http://www.youtube.com/user/alifegames

The Artificial Life logo is available at
http://www.globenewswire.com/newsroom/prs/?pkgid=1669

Forward-Looking Statements:

This press release contains "forward-looking statements" within the
meaning of Section 27A of the Securities Act of 1933, as amended, and
Section 21E of the Securities Exchange Act of 1934, as amended. Such
forward-looking statements include, without limitation, statements
regarding our future results of operations, financial condition and
business prospects. In some cases, you can identify forward-looking
statements by terminology such as "may", "will", "should", "expect",
"intend", "plan", "anticipate", "believe", "estimate", "predict",
"potential", "continue" or the negative of these terms or other
comparable terminology. Although such statements are based on our own
information and information from other sources we believe to be
reliable, you should not place undue reliance on them. These statements
involve risks and uncertainties, and actual market trends or our actual
results of operations, financial condition or business prospects may
differ materially from those expressed or implied in these forward
looking statements for a variety of reasons. Potential risks and
uncertainties include, but are not limited to, our ability to obtain
additional funding to operate and grow our business; the unproven
potential of our mobile gaming business model; changing consumer
preferences and uncertainty of market acceptance of our products;
timely adoption and availability of 3G mobile technology; market
acceptance for use of mobile handheld devices to play the interactive
games; unpredictable mobile game development schedules; our reliance on
a relatively small number of brands; our ability to license brands from
others; our dependence upon resellers and telecommunication carriers
and operators to distribute our products; our ability to successfully
develop, introduce, and sell new or enhanced products in a timely
manner; and the timing of new product announcements or introductions by
us or by our competitors. For additional discussion of these risks and
uncertainties and other factors, please see the documents we file from
time to time with the Securities and Exchange Commission, including our
Annual Report on Form 10-KSB filed on March 16, 2010. We assume no
obligation to update any forward-looking statements, which apply only
as of the date of this press release.


CONTACT:  Artificial Life, Inc.
          IR and PR Contact:
          Adeline Law
          (+852) 3102 2800
          ir@artificial-life.com