BSNL, Hungama Team to Launch On Demand Digital Entertainment Store
IT News Online Staff
2009-03-27
Bharat Sanchar Nigam Ltd. (BSNL) has partnered with Hungama Digital Media Entertainment Pvt. Ltd. to launch bsnl.hungama.com, an entertainment broadband value added service. The On Demand Entertainment Store is the first on-demand digital entertainment service that Hungama has conceptualized and created.
This digital store offers a host of the most popular music, videos and games with a catalog of over 50,000 songs and 1000 videos across various genres including Bollywood, Devotional, Regional Language content and more. Additionally, BSNL customers can also access over 500 plus games and redeem loads of prizes by subscribing to the digital store.
Neeraj Roy, Managing Director and CEO, Hungama Digital Media, said, "We are very excited about our partnership with India's number one broadband service provider BSNL, to launch the country's first On Demand Entertainment store. With this digital store, all BSNL customers will have exclusive access to download their favorite songs and music videos digitally, as well as download and play games."
"These unique services on the digital store are available at extremely competitive price points of Unlimited Music Downloads for Rs. 149 per month and Unlimited Game Downloads for Rs. 49 per month. The price points demonstrate the value and convenience that we are bringing to the BSNL customer, coupled with the interactive features that will provide an enriched experience to the user," added Roy.
Hungama will manage and update the digital store with the latest music, videos and games through key content partners including T-series, Yash Raj Films and many more. This will enable BSNL subscribers to have access to their favorite entertainment content whenever they seek it. These services will be available in a rental subscription model offered at competitive price points.
Gamers can look forward to a great gaming experience through the various exciting features that the On Demand Entertainment Store offers. BSNL consumers can collect points while playing games and redeem them for lots of goodies and GamingHungama merchandise from the 'Redemption Center' on the digital store. Gamers can also rate games as per their liking and add games as favorites that will be displayed on their profile. Interactive features that allow gamers on the On Demand Entertainment Store to interact with other gamers subscribing to the service will soon be added.
At any point, if a consumer faces difficulties or has any queries with regards to the Digital Store, he can get assistance from a dedicated call center set up that has been planned for the On-Demand Digital Entertainment Store.
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