INDIANAPOLIS, April 13, 2012 (GLOBE NEWSWIRE) -- Brightpoint, Inc.
("BrightPoint") (Nasdaq:CELL), a global leader in providing device
lifecycle services to the wireless industry, today announced with
Microsoft the launch of Waha Store (www.wahastore.com), the first
e-commerce website dedicated exclusively to Windows Phones in the
United Arab Emirates (UAE).
Waha, which means "oasis" in English, will provide a convenient,
reliable and centralized destination for consumers across the country
to purchase the latest wireless devices from a variety of Windows Phone
device manufacturers. Waha Store will offer customers manufacturer
warranties with their purchases and arrange delivery of new phones
directly to the customer's doorstep. Shoppers who visit Waha Store are
then free to separately connect to the wireless provider of their
The user-friendly features in Waha Store will optimize browsing and
shopping for visitors. Shoppers will have the opportunity to compare
various models, read reviews, and watch demo videos to gain a deeper
understanding of product range and features.
"We are very pleased to bring Windows Phones to early-adopter
smartphone consumers in the UAE, where there has been growing
excitement about their launch," said Samer Ramez Abu-Ltaif, Regional
General Manager, Microsoft Gulf Region. "Customers need a dependable
way to obtain accurate information on, and securely purchase, the
latest mobile handsets, and Waha Store provides exactly that - your
Windows Phone oasis."
"We are excited to continue our long-standing relationship with
Microsoft and support Waha Store's launch in the UAE," said Anurag
Gupta, BrightPoint's President, Europe, Middle East and Africa. "Our
expertise in offering Webshops on Demand and supply chain solutions
will make Waha Store the go-to place for all UAE customers who have
been awaiting a well-functioning channel to access Windows Phones. We
look forward to supporting Waha Store's launch in other countries in
the Middle East and Africa as we continue to expand our presence in the
Founded in 1975, Microsoft (Nasdaq:MSFT) is the worldwide leader in
software, services and solutions that help people and businesses
realize their full potential.
About Brightpoint, Inc.
Brightpoint, Inc. (Nasdaq:CELL) is a global leader in providing device
lifecycle services to the wireless industry. In 2011, BrightPoint
handled more than 112 million wireless devices globally. BrightPoint's
5 key service areas -- Plan, Market, Customize, Move, Recover, offer
over 110 innovative services, such as distribution channel management,
procurement, inventory management, reverse logistics and repair
services, software loading, kitting and customized packaging,
fulfillment, product customization, eBusiness solutions, and other
outsourced services that integrate seamlessly with its customers' IT
systems and operations. BrightPoint's effective and efficient platform
allows its customers to benefit from rapidly deployed, flexible and
cost effective solutions. BrightPoint has more than 4,000 employees, as
well as a significant number of temporary staff, and a global footprint
covering more than 35 countries, including 13 Latin American countries
through its investment in Intcomex, Inc. In 2011, BrightPoint generated
revenue of $5.2 billion, from customers in over 75 countries.
BrightPoint provides distribution and customized services through over
100,000 points-of-sale and to over 25,000 B2B customers worldwide.
Additional information about BrightPoint can be found on its website at
www.BrightPoint.com, or by calling its toll-free Information and
Investor Relations line at 877-IIR-CELL (877-447-2355).
CONTACT: Brightpoint, Inc.