|
|
Brocade Names K. P. Unnikrishnan as Director of Marketing for APAC
IT News Online Staff
2010-09-21
Brocade, a developer of networking solutions, has named K. P. Unnikrishnan as director of marketing for Asia Pacific. Effective immediately, Unnikrishnan will be based in Singapore and report to the vice president of strategic marketing, Elaine Cheung.
In his new role, Unnikrishnan will lead the regional marketing team to help drive marketing excellence in Asia Pacific through building brand awareness for Brocade in the Ethernet market, generate qualified sales leads, and spearhead integrated programs to help bring the Brocade One unifying network architecture and strategy to market throughout the region.
Unnikrishnan joins Brocade from Sun Microsystems where he was regional marketing director for Emerging Markets, responsible for executing Suns global marketing strategy across the Emerging Markets region, spanning South East Europe, Latin America, Mediterranean, Middle East and Africa, India and Greater China. Under his leadership, the company recorded significant increases in qualified leads contributing to a strong revenue pipeline and new customer acquisitions.
Prior to this role, Unnikrishnan served as director of marketing, alliances and teleweb sales at Sun Microsystems India, where he led field marketing, corporate communications, corporate branding and tactical programs to help place India as the fastest-growing geography for the company.
"Having worked, lived and traveled extensively to over 24 countries throughout his career, Unni will bring a global perspective to Brocades regional marketing function. He has a demonstrated track record in building businesses, as well as measuring the marketing contribution to growth and meeting overall business objectives," said Deb Dutta, vice president, Brocade Asia Pacific.
Brocade said this strategic hire reflects the company’s commitment to building a customer-focused organization in Asia Pacific.
Unnikrishnan has also held marketing and sales positions at Parametric Technology Corp. (PTC), Datacraft and HCL Hewlett-Packard.
|
|
|
