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Cision Marketing and PR Software Chosen as 2012's Best Online Business Information Service
GlobeNewswire
2012-01-25

      2012 CODiE Award is Cision's Fourth in Four Years From
        Software Industry's Most Prestigious Global Awards
                            Competition

CHICAGO, Jan. 25, 2012 (GLOBE NEWSWIRE) -- Cision, the leading provider
of PR software, services and tools for the marketing and public
relations industry, today announced that its campaign management
software has been judged 2012's Best Online Business Information
Service by the CODiE Awards, the software industry's only peer-reviewed
awards competition.

The CODiE Awards, sponsored by the Software and Information Industry
Association (SIIA), recognize excellence in the digital content,
business software and education technology industries. The Best Online
Business Information Service award honors "the best digital service
that delivers comprehensive company, business and/or industry
information, news and data."

Cision won the award in competition with offerings from InfoDesk,
LexisNexis Group and Zoom Information.

"The social media explosion has created tens of millions of online
influencers and opinionated consumers who can affect corporate and
brand reputation in a matter of minutes. For marketers and top
executives, this has created a massive 'big data' challenge: how do you
identify these influencers, quantify their true authority, aggregate
what's being said about your company or industry across all channels,
engage effectively, and measure results?" said Hans Gieskes, President
and Chief Executive Officer of Cision AB .

"At the heart of our software is the public relations industry's most
comprehensive media and influencer database with detailed information
about influencers, 'traditional' journalists, and influence rankings
updated 20,000 times each day. We integrate this data with tools that
monitor, aggregate and filter social media conversations and
traditional media coverage, reach out to influencers across all
channels, and quantify results," he said. "We are extremely pleased
that the SIIA has recognized our efforts."

The 2012 CODiE Award is Cision's fourth top honor since it became
eligible for the competition in 2009. CisionPoint holds the 2011 CODiE
for Best Marketing/PR Solution and was judged Best Online News Service
in the 2009 CODiE Awards. In addition, the Cision Social Media
Dashboard won a 2010 CODiE as Best Social Media Aggregation Service,
and Cision won the 2010 Product Development of the Year Award from the
United Kingdom's Data Publishers Association (DPA).

Cision's integrated campaign management software has been adopted by
over 30,000 users in more than 20 countries since its launch in October
2007. It is available in nine languages and used by 49 of the top 50 PR
agencies, corporations, nonprofits, universities and solo
practitioners.

About Cision

Cision is the leading provider of software, services, and tools to the
public relations and marketing industry. Marketing and PR professionals
use our products to help manage all aspects of their brands -- from
identifying key media and influencers to connecting with audiences;
monitoring traditional and social media; and analyzing outcomes.
Journalists, bloggers, and other influencers use Cision's tools to
research story ideas, track trends, and maintain their public profiles.
Cision is present in Europe, North America and Asia, has partners in
over 125 countries and is quoted on the Nordic Exchange with revenue of
SEK 1.1 billion in 2010. For more information, visit www.cision.com.

Related Links

http://us.cision.com/products_services/products_services_overview.asp

http://us.cision.com/


CONTACT: Andree Beckham
         Vice President, Marketing and Public Relations
         +1 312.873.6434
         andree.beckham@cision.com



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