GlobeNewswire
2011-11-14
New Mobile Benchmarks Allow Companies to Compare and Track
Mobile Website Performance Against Competitors
DETROIT, Nov. 14, 2011 (GLOBE NEWSWIRE) -- Compuware Corporation
(Nasdaq:CPWR), the technology performance company, today announced the
launch of new international mobile website performance benchmarks in
France and Germany. The new benchmarks help companies meet consumers'
expectations for fast and reliable mobile site experiences by comparing
and tracking mobile website performance against competitors and market
leaders.
A recent mobile study revealed that 56 percent of respondents in
France, and 68 percent in Germany, expect a website to load on their
mobile phone in three seconds or less. Of the leading retailers
measured in October on the France Retail mobile benchmark, only Fnac
provided an average page load time of three seconds or less. However,
not a single retailer on the German Retail mobile benchmark provided an
average page load time of three seconds or less.
"According to comScore, online retailers in Europe are enjoying strong
growth in site visits from mobile devices in Europe, largely driven by
the acceleration in smartphone ownership," said Jonathan Ranger, Gomez
Benchmarks Practice Director at Compuware. "This trend represents both
an opportunity and a threat for retailers with the online holiday
season fast approaching. Retailers that fail to meet mobile users'
performance expectations risk driving shoppers to their competitors."
Other newly launched mobile website performance benchmarks include
France CAC40, France News Media and UK Retail. To view other Compuware
Gomez mobile benchmarks, go to http://ow.ly/7lvv5. To learn more about
what mobile users expect and to read the full study findings, go to
http://ow.ly/5GYXO.
Gomez Benchmarks are an impartial, quantitative measurement of
comparative web and mobile site performance and rank the Home Page,
Transactions and Mobile performance results across many industries
across three key metrics:
-- Response Time -- measures the time elapsed while downloading a page or
an entire multistep transaction process.
-- Availability -- measures the percentage of successfully completed tests
out of total test attempts for the measurement period.
-- Consistency -- measures the standard deviation of the response time of
successful tests completed.
Benchmarks are used by organizations to compare and track performance
against competitors and market leaders; baseline and track performance
over time; and as key indicators of success for business and IT site
owners. Gomez publishes hundreds of global web and mobile performance
benchmarks based on millions of measurements per month across thousands
of companies in more than 20 countries and include:
-- Home Page Backbone Benchmarks: measure the performance of the website's
home page from the Internet Backbone.
-- Home Page Last Mile Benchmarks: measure the performance of the home page
from the end user's desktop taking into account the real user's
connection speed.
-- Transaction Benchmarks: measure the performance of a key business
process such as ordering a product or making a stock trade.
-- Mobile Benchmarks: measure the performance of mobile site's home page on
the largest carriers and top devices.
The Gomez platform is the industry's leading solution for optimizing
the performance of web, non-web, mobile, streaming and cloud
applications. Driven by end-user experience, Gomez provides a unified
view across the entire application delivery chain, from a user's
browser or mobile device, across the Internet or a corporate WAN, in
the cloud, to inside the data center, eliminating blind spots from the
First Mile to the Last Mile.
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Compuware Corporation
Compuware Corporation, the technology performance company, provides
software, experts and best practices to ensure technology works well
and delivers value. Compuware solutions make the world's most important
technologies perform at their best for leading organizations worldwide,
including 46 of the top 50 Fortune 500 companies and 12 of the top 20
most visited U.S. web sites. Learn more at: http://www.compuware.com.
The Compuware logo is available at
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CONTACT: Press Contact
Brenda Menard, Compuware Corporation
Brenda.Menard@compuware.com
781-698-2393
For Sales and Marketing Information
Compuware Corporation
One Campus Martius
Detroit, MI 48226
800-521-9353
http://www.compuware.com