ESET, the leader in proactive protection against cyber-threats, today announced the launch of the scheme "ESET Gold Rush" for its channel partners and resellers in India.

February 1, 2012 /India PRwire/ -- ESET, the leader in proactive protection against cyber-threats, today announced the launch of the scheme "ESET Gold Rush" for its channel partners and resellers in India.

Effective from February, 1 - March, 31, 2012 the "ESET Gold Rush" is a reward point based scheme offering partners and resellers all across India an opportunity to earn points by selling ESET retail products. The partners stand to acquire exciting gifts like gold coins, LCD TVs and mobile devices depending on the number of points they earn.

The "ESET Gold Rush" scheme is applicable on all ESET products available in retail.

• ESET NOD32 Antivirus 1 user/3 users
• ESET Smart Security 1 user/3 users
• ESET Business Security Packs 5 users/10 users/25 users

In addition, for home products (ESET NOD32 Antivirus 3 user and ESET Smart Security 1 user/3 user) ESET gives extra one year validity.

The "ESET Gold Rush" scheme is being hosted by ESET Regional Distributors - Software Mart (Mumbai), K K Software (Delhi), Galaxy Computech Pvt. Ltd. (Kolkata), SAS Enterprises (Patna), Altek Solutions in (Orissa), Creative Compuworld (Bangalore), Maruti Enterprises (Cochin) and SoftSolution Link (Coimbatore).

"The new scheme is aimed to promote our new retail offer, ESET NOD32 Antivirus 1 user, and other retail products of 5th generation, launched in the end of last year. We are expecting all participating partners to promote aggressively not only ESET home products, but our SMB security suite available in 5, 10 and 25 user packs as this offer is something very unique in the market in terms of features and the pricing. Our new scheme will benefit resellers and partners of any size, no matter how sizeable is the contribution, every partner will get his assured gifts", says Pankaj Jain, Director of ESET India (ESS Distribution Pvt Ltd). "Channel scheme is an effective instrument; however, it's not the only way to improve relations with our channel partners. ESET provides its partners efficient marketing tools, product presentations, comparison studies and innovative marketing campaigns. Moreover, ESET Partner educational programs provide partners' staff and sales managers with latest training tools, both off-line and online. We provide our partners and resellers access to the knowledgebase necessary to effectively support and market ESET security solutions", adds Pankaj Jain.

This year ESET will be focusing on SOHO and SMB retail segments providing reliable round-clock protection from all possible malware at affordable price coupled with vast number of features, easy installation and administration process.

At present in retail segment ESET has six regional / zonal distributors having association with over 2000 resellers spread across India. ESET is planning to expand its retail business in India, focusing not only on "A" class cities, but capturing market in Class "B" and "C" cities as well.

Source: Press release distribution via India PRwire

Notes to Editor

About ESET

Founded in 1992, ESET is a global provider of security solutions for businesses and consumers. ESET's flagship products ESET NOD32 Antivirus, ESET Smart Security and ESET Cybersecurity for Mac are trusted by millions of global users. ESET NOD32 Antivirus holds the world record for the number of Virus Bulletin "VB100" Awards, and has never missed a single "In-the-Wild" worm or virus since the inception of testing in 1998.

The Company has global headquarters in Bratislava (Slovakia), with regional distribution headquarters in San Diego (U.S.), Buenos Aires (Argentina), and Singapore. ESET has malware research centers in Bratislava, San Diego, Buenos Aires, Prague (Czech Republic), Krakow (Poland), Montreal (Canada), Moscow (Russia), and an extensive partner network in 180 countries.

In India ESET products are exclusively supplied and supported by "ESS Distribution Pvt Ltd". The sales of ESET products are executed through the Channel Partners across India.

For more information, please contact:
Esther Chung (Senior Account Executive)