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Entertainment Games Teams Up With Daytime Drama Industry Expert
GlobeNewswire
2011-09-27

    Michael Fairman to Create Social Game Soaps for the Heyday
                             Platform

LANGHORNE, Pa., Sept. 27, 2011 (GLOBE NEWSWIRE) -- Casual game
developer and publisher Entertainment Games, Inc. (Pink Sheets:EGAM)
announced today that Michael Fairman, a leading expert and personality
in the field of daytime drama, will join its social game development
team. This move is the latest of many key talent acquisitions that
support the company's ambitious new social game portfolio. Fairman will
provide creative writing, direction and oversight for the soap opera
genre of the upcoming social game series. This will be the first soap
opera social game of its kind and is being developed on Entertainment
Games' proprietary Heyday platform.

Michael Fairman brings to Entertainment Games over twenty years
experience as an innovator in the soap opera genre. He was a pioneer in
online new media as creator and executive producer of SoapCity.com for
Sony Pictures Digital Entertainment, which was the first online portal
to cover the soaps. Fairman has been a writer/producer for network and
cable outlet programming with a focus on daytime drama including E!
Entertainment Television, SOAPnet, ABC Daytime, and for several Daytime
Emmy(R) Award telecasts. Most recently, Fairman launched his own
website brand Michael Fairman On-Air On-Soaps
(www.michaelfairmansoaps.com) which brings daytime fans closer to their
stars and their stories daily with breaking news, video and print
interviews, podcasts, and special features.

"Michael Fairman brings a critical level of passion, expertise, and
creative direction to our new addition in our social game portfolio,"
said F.J. Lennon, CCO of Entertainment Games. "We will be combining our
game design and development expertise with Michael's unique story
development and scriptwriting abilities to deliver a ground-breaking
social gaming experience that both the gaming and soap opera industries
will take note of. Along with Michael, we believe our proprietary
Heyday platform enables a game design and story telling capacity both
unique and ideal for traditional soap opera drama. We are all very
excited about the prospects of this exclusive relationship," added
Lennon

Commenting on his new role at Entertainment Games, Michael Fairman
commented, "I am excited to be joining the Entertainment Games creative
team. I've been given the opportunity to create some very original
'soapy' content for an innovative new game that will be very fun and
engaging for the most dedicated or casual soap fan. While I can't
reveal too much just yet, like any good soap opera, I will leave it as
a cliffhanger. Stay tuned!"

About Entertainment Games, Inc. (formerly eGames, Inc.):

Entertainment Games, Inc., headquartered in Langhorne, Pennsylvania,
with offices in Woburn, Massachusetts and Montrose, California,
develops and publishes casual games for leading social networks, the
PC, Nintendo DS and Wii, iPhone, and the Internet. Additional
information regarding Entertainment Games, Inc. can be found at
http://www.egames.com.

The Entertainment Games, Inc. logo is available at
http://www.globenewswire.com/newsroom/prs/?pkgid=7123


CONTACT: Cindy Yeagle, Sales & Marketing Manager
         (215) 750 6606
         cyeagle@egames.com






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