MCLEAN, Va., Dec. 14, 2011 (GLOBE NEWSWIRE) -- Exmovere Holdings, Inc.
(www.exmovere.com) (Frankfurt:X3M), a biomedical engineering company
based in Virginia, USA, today announced a Memorandum of Understanding
agreement with Gencom based in NSW Australia. The two companies have
agreed to develop and market a biomedical communication system for
vehicle use in the Mineral and Resources sectors throughout Australia
and the Asia-Pacific region. The agreement provides Exmovere with
sales, marketing and distribution support -- exclusively through Gencom
-- throughout Australasia in the Mineral and Resources sectors.
The new biometric drowsiness system -- built into a vehicle's steering
wheel and driver seat -- will automatically signal a driver and central
dispatch service when the driver exhibits signs of drowsiness or
fatigue. The risk of falling asleep while driving is especially
perilous not just for large equipment and truck drivers but also light
vehicles in the Mineral and Resources sectors. Large payloads of
valuable cargo, expensive equipment and driver's lives can all be put
at risk due to drowsiness and fatigue among drivers.
Exmovere Holdings, Inc. brings its expertise in developing biofeedback
applications in the auto sector to this marketplace with the new
product. The planned device will be integrated into vehicle steering
wheels and will capture a driver's ECG (electrocardiogram), skin
temperature, galvanic skin response, and torque while the vehicle is
moving. The new steering wheel will collect the data non-invasively
through the driver's grip on the wheel. Exmovere's proprietary
algorithms for interpreting biomedical data -- a significant part of
the company's intellectual property -- will be used to interpret the
data as it's collected.
Alternative reporting and signaling capabilities will also be built
into the steering wheel, including connecting with a vehicle's two-way
radio and a driver's smartphone or other mobile, wireless device.
Alarms and alerts will be sent as problems or causes for concern come
up. By collecting, interpreting and reporting these critical biomedical
data in real time, the new Exmovere steering wheel provides a way to
signal drivers and dispatchers when drowsiness or other problems need
to be addressed. The premise behind the new steering wheel will be to
help prevent accidents, equipment damage and possible loss of life
within the industry.
Gencom (General Communications Pty Ltd) is the largest two-way radio
communications company in New South Wales, Australia. Based in
Newcastle, the company is known for its communication networks and
expertise in designing and delivering both analog and digital
communication systems. The Hunter Valley region of NSW is part of the
company's customer and service base in the Mineral and Resources
sector. In this region of heavy mining, Gencom has identified a need
for solutions and services that address driver drowsiness and related
driver fatigue. Using Gencom's clients, partners and own communication
systems and infrastructure as a basis, the new steering wheel from
Exmovere will wirelessly connect drivers with dispatch offices as well
as alternative mobile devices.
Large truck and equipment drivers are often in remote regions,
especially in the mining and resource development parts of NSW,
Australia, and throughout the Asia-Pacific region, where wireless
signals are weak or nonexistent. By reaching agreement with Gencom to
co-develop the new biometric drowsiness monitoring system, Exmovere
will be able to rely on the strength of Gencom's networks to
communicate with drivers as their biomedical conditions change.
John Park, Gencom's Group Business Development Manager, stated, "We
spent a long time researching the best and most cost effective solution
for our clients. Exmovere ticked all the boxes. The key feature is that
the system is able to detect drowsiness levels more granularly than
external biometric sensors such as eye movement; earlier detection
enables the driver to maintain themselves in an alert state rather than
keeping them awake. The system price point is low enough for the mine
to invest in all of its vehicle fleet and not just the trucks."
"This is one of the applications we are working with Exmovere in the
region and we expect significant opportunities with the technology over
the coming years."
About Exmovere Holdings, Inc.
Exmovere Holdings, Inc. is focused on government and consumer
applications for healthcare, mobility, and security and the practical
applications of the study of human emotion. The Chariot, Exmobaby
pajamas, the Telepath wristwatch and the company's new smartphone app
called Kenji are instrumental in the build out of this vision. The
company's products provide a solid representation of Exmovere's push
into enhancing human mobility, infant safety, and telemedicine. The
company plans on continuing along a path of solid and emotional driven
design with a product offering that changes the way people look at the
The company believes these products will continue to be on the cutting
edge and establish paradigm shifts in the markets we serve. Further
inquiries into any of our exciting and innovative product offerings or
our plans for go-to-market introductions during 2011 and 2012 should be
directed to the contact person listed below.
For more information on how Exmovere detects emotional states, visit:
The Exmovere Holdings, Inc. logo is available at
Certain of the above statements contained in this press release contain
forward-looking statements within the meaning of Section 27A of the
Securities Act of 1933, as amended, and Section 21E of the Securities
Exchange Act of 1934, as amended (the "Exchange Act"). Actual results,
events, and circumstances (including future performance, results, and
trends) could differ materially from those set forth in such statements
due to various factors, risks, and uncertainties, including, but not
limited to, risks associated with the company's future growth and
operating results, the uncertainty of market acceptance of the
company's products, technological change, competitive factors, and
general economic conditions. Except as otherwise required to be
disclosed in periodic reports required to be filed by companies
registered under the Exchange Act by rules of the Securities and
Exchange Commission, the company has no duty and undertakes no
obligation to update such statements.
CONTACT: Exmovere Holdings, Inc.
Dale Allman, Special Advisor for Investor Relations
General Communications Pty Ltd.
John Park, Group Business Development Manager
Phone: +612 4920 3333