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Four Soft Increases Europe Focus, Names Simon Shore as Sales Head
IT News Online Staff
2009-08-11

Four Soft Ltd. (4S), a provider of software solutions for transportation and logistics, announced that in order to bring enhanced focus to the growing European market it has named Simon Shore as its new Sales Head for Europe.

Four Soft said it sees a huge market opportunity for the IT Logistics solutions across Europe and is ramping up sales operations to realize the same.


Simon will be responsible for sales of Four Soft products in various deliveries and deployments including the flagship new technology applications in Europe. Simon brings 10 years of experience in supply chain IT solutions and has served in various EMEA Director roles for Red Prairie, LIS and Kewill Logistics.

At Red Prairie, Simon was the Managing Director of the International Trade and Customs practice, having already served as Head of EMEA Services for WMS and Commercial Director. Prior to working in the supply chain, Simon worked for 10 years in the Manufacturing sector, including implementing ERP solutions.

Rajshekhar Roy, CEO, Four Soft Ltd., said, "Simon, through his experience and hands-on expertise, has the capability to lead the growth of Four Soft in Europe and further strengthen our leadership position, as we move forward in achieving our business objectives in the Europe."

In his present capacity as the European sales head for the company, Simon will be in charge of driving business and increasing Four Soft's footprint in Europe by forging new alliances and targeting newer segments.

Simon Shore said, "I look forward to working with Four Soft. The company's strong brand in the global logistics market makes it a truly exciting business to be involved. The European market presents us with immense business development opportunities and we envision strong growth here."