Fujifilm India Launches FinePix F70EXR Smallest 10x Zoom Digicam
IT News Online Staff
2009-11-30
Fujifilm India Pvt. Ltd. has launched the Fujifilm FinePix F70EXR, the smallest 10x zoom digital camera in India. Fujifilm has introduced its EXR technology into the FinePix F70EXR, giving a significant improvement in image quality against other models.
Measuring 22.7 mm thick, the camera is sleek and stylish. Its metal chassis has a double-coated lacquer finish that not only protects the camera from accidental knocks, but also provides a jewellery-like finish. The Fujifilm FinePix F70EXR comes with Fujinon 10x zoom lens that produces crisp high resolution results throughout the focal range, be it 27 mm wide-angle or 270 mm telephoto.
Fujifilm's EXR technology models the EXR sensor on the human eye. Users can now 'flex' the behavior of the sensor according to the scene to the photographed. When the light is strong and even, the camera can be switched to HR (High Resolution) mode to ensure every small detail is captured. When light is strong but contrast, the sensor can switch to DR (Dynamic Range) mode to get the optimal balance between highlight and shadows. In lowlight the sensor will switch to SN (High Sensitivity and Low Noise) mode, to ensure clean noise-free pictures even in the darkest conditions. Users can also choose to default to HR, DR or SN mode for consistent shooting using one sensor setting whatever the light conditions may be.
The EXR Auto feature takes the guesswork out of setting the camera by doing everything for the user. EXR Auto is essentially a sophisticated set of program modes. The camera can automatically detect six different types of scenes - Portrait, Landscape, Macro, Backlit Portrait, Night and Night Portrait. The camera will recognize the scene and will not only optimize focus, color balance, exposure, flash and sensitivity, but will also automatically switch the sensor to HR, SN or DR mode depending on the lighting conditions of the scene.
Kenichi Tanaka, Managing Director, Fujifilm India, said, "FinePix F70EXR buyers will definitely benefit from the EXR Auto feature as it lets the camera do all the hard work allowing the photographer to concentrate on getting the best possible pictures. Moreover, most of the long zoom compact cameras currently available are a cross between the bigger and advanced models and smaller compact models. After thorough market research and testing, we have come up with a long zoom compact that’s not only perfect for general family use, but also for prosumers. This is definitely the perfect camera for men and women alike."
A. Rajkumar, Country General Manager (DSC), Fujifilm India, said, "Typically, one of the ways to distinguish 'DSLR' photography from 'compact' photography has been the use of 'wide aperture' to create mood and depth in a picture. These 'professional' shots are now possible on the FinePix F70EXR, which uses Pro Focus Mode to combine 2 or 3 burst shots together. Ideal for portraiture, nature photography or any subject which needs 'lifting' from its background, the FinePix F70EXR Pro Focus Mode provides satisfying professional results at the touch of a button."
Fujifilm said the other advanced features that make the FinePix F70EXR an excellent buy include the intelligent flash, high contrast LCD that's viewable even in bright light and at 160 degree angle, dual image stabilization and face detection with automatic red-eye removal.
Features of the FinePix F70EXR:
- Super CCD EXR 1/2" 10 MP switch-able sensor
- EXR Priority modes and EXR Auto modes
- Fujinon 10x optical zoom (27 mm - 270 mm)
- 2.7", 230k dot high contrast LCD monitor
- Ultra High sensitivity (up to ISO 12800 at 3 MP Resolution)
- Pro Focus mode / Pro Lowlight mode
- Dual image stabilization (ISO and CCD Shift)
- 5 film simulation modes
- Up to 800% wide dynamic range
- Face detection with automatic red-eye removal
- Intelligent flash
- Movie mode with sound (640 x 480 pixels, 30 fps)
- High speed continuous shooting of 5 fps up to 12 frames (3 MP resolution)
- 230 shot battery life (with included NP-50 Li battery)
The Fujifilm FinePix F70EXR is available in India for Rs. 17,999/-.
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