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Fujifilm India Launches X10 Digital Camera
IT News Online Staff
2011-12-14

Fujifilm India Pvt. Ltd. has launched the latest X10 digital camera. The company said the combination of versatile and functional Fujinon lens and a bright viewfinder gives a sensational shooting experience with this camera. The X10 is the latest offering in the X series digital cameras with a F2.0-2.8, 28-112 mm equivalent lens offered by Fujifilm.

The camera features a 2/3" 12 Megapixel EXR-CMOS sensor and a high-definition F2.0 wide-angle and F2.8 telephoto Fujinon 4x manual zoom lens (28-112 mm), characterized by its brightness and superb picture quality right up to the edge of an image. Boasting rich descriptive performance, the all-purpose lens captures one’s encounters with amazing presence.


In order to maintain the Fujifilm X10’s compact shell while ensuring high image quality, Fujinon has adopted lenses made of glass with superior optical characteristics for all elements in the 9-groups/11-elements configuration. The design incorporates an arrangement of aspheric lenses, ED lenses and high-refractive index lenses, and is treated with Fujinon’s originally developed Super EBC.

Users will be able to enjoy high-speed continuous photography and Full HD movie shooting thanks to the high performance CMOS element of the sensor. The new EXR AUTO with new Motion Detection instantly recognizes 54 scene types, automatically optimizes every setting from exposure to white balance, and even switches to the ideal sensor mode: HR High Resolution for well-lit conditions, SN High Sensitivity/Low Noise mode for lowlight, and DR Dynamic Range mode for high-contrast scenes. It is not only great for group photos, but also comes in handy in macro photography and low exposure shots when you want to avoid blur caused by manual shutter release.

K. Tanaka, MD, Fujifilm India, said, "Fujifilm is proud to announce the addition of a new premium compact camera to its digital camera line up for autumn 2011. The X10 is a highly advanced compact camera with specifications that follow in the footsteps of the multi award-winning Fujifilm FinePix X100 that was released in March 2011; the ultimate in refined design, components, functions and specification. Featuring a bright optical zoom viewfinder with a wide viewing angle, the X10 allows users to enjoy the pleasure of photography via a traditional viewfinder, providing all the benefits and ease of composition that this brings."

A. Rajkumar, Country General Manager (DSC), Fujifilm India, said, "The X10 is the latest camera launched by Fujifilm. The design and choice of materials are meant to anticipate your heart’s every desire and enhance your enjoyment of photography. With the Fujifilm X10 as your companion every moment of every day, the adventure goes on. The camera has latest technology of today’s time and fits perfectly for Indian market. This camera is a value for their hard earn money."

The Fujifilm X10 has an MRP of Rs. 44,999/- and a special price of Rs. 39,999/-.




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