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Genius Brands Pursues Growth Opportunities in Digital Markets
GlobeNewswire
2012-03-02

   Current Traction for Baby Genius(R) Content on iTunes(R) and
     App Store(TM) Sets Stage for Digital Marketing of Broader
                              Content

SAN DIEGO, March 2, 2012 (GLOBE NEWSWIRE) -- In a move to further
expand distribution of its proprietary content, Genius Brands
International, Inc. (OTCQB:GNUS), developer and marketer of
entertainment products including the award winning Baby Genius(R) line
of music and education-based products and characters, today announced
it is pursuing multiple digital distribution channels for its Baby
Genius(R) products, as well as its growing portfolio of other branded
content.

The Company has seen an uptick in downloads of its proprietary Baby
Genius(R) songs for young children on iTunes(R). Based on increasing
monthly sales of downloaded songs, Genius Brands expects an estimated
200,000 downloads through iTunes(R) in 2012.

Expanding its content on the Apple(R) platform beyond songs, Genius
Brands launched two mobile apps in 2011 for the iPhone(R) and iPad(R).
MyPal Frankie the Elephant and MyPal Tempo the Tiger apps are available
for free on the App Store(TM), while additional interactive features
are available to download for a fee of $0.99.

"As the owner of intellectual property, brands, and content, Genius
Brands stands to benefit greatly in the world of digital distribution
and e-commerce. With our digital video library and music library of
over 500 proprietary songs, we are poised to take advantage of the
digital age. Our success with sales on Apple(R)'s iTunes(R) and App
Store(TM) compel us to introduce apps on other major platforms. In
addition to apps, we are looking to develop and launch Genius branded
digital books, puzzles, educational games, and more for tablets and
smartphones," stated Genius Brands CEO and Chairman Klaus Moeller.

"Moreover, we plan to leverage these digital distribution networks by
expanding our sales of additional third-party branded content including
DVDs, CDs, and other products appealing to broader demographics,"
concluded Mueller.

In addition to App Store(TM) and iTunes(R), Genius Brands currently
sells its Baby Genius(R) branded products direct-to-consumers through
digital commerce venues such as Groupon and Living Social.

About Genius Brands

Genius Brands International, Inc. is the developer and marketer of
entertainment products including the award winning Baby Genius(R) line
of music and education-based products and characters. The Company is
developing and marketing a growing line of Genius branded products that
entertain and educate the whole family. Baby Genius(R) awards include:
Mom's Choice Award, The National Parenting Center Seal of Approval, The
Toy Insider Best Toddler Toys, Dr. Toy 100 Best Children's Products,
NAPPA Honors Award, iParenting Excellent Product Award, Creative Child
Preferred Choice Award, Latino DVD Awards, iParenting Media Award, Film
Advisory Board Award of Excellence, Kids First! Quality Children's
Media Endorsement, Parents Magazine 2002 "Video of the Year," and Best
"Under 3" QSR Program 2004/2005 from Restaurant Magazine. Baby
Genius(R) products are available at most major retailers and have
international exposure in over 40 countries. For brand information
please visit www.babygenius.com. For Company information please visit
http://ir.stockpr.com/babygenius/overview.

The Genius Brands International, Inc. logo is available at
http://www.globenewswire.com/newsroom/prs/?pkgid=11441

Forward-looking statements

This release contains forward-looking statements made by or on behalf
of Genius Brands International Inc. All statements that address
operating performance that the Company expects will occur in the
future, including statements relating to operating results for fiscal
2011 and beyond, revenue growth, future profitability or statements
expressing general optimism about future operating results, are
forward-looking statements. These forward-looking statements are based
on management's current views and we cannot assure that anticipated
results will be achieved. These statements are subject to numerous
risks and uncertainties, including, among other things, uncertainties
relating to the Company's success in judging consumer preferences,
financing the Company's operations, entering into strategic
partnerships, engaging management, seasonal and period-to-period
fluctuations in sales, failure to increase market share or sales,
inability to service outstanding debt obligations, dependence on a
limited number of customers, increased production costs or delays in
production of new products, intense competition within the industry,
inability to protect intellectual property in the international market
for our products, changes in market condition and other risks and
uncertainties indicated from time to time in our filings with the U.S.
Securities and Exchange Commission (SEC) available via the SEC's
website at www.sec.gov. Readers are cautioned not to place undue
reliance on forward-looking statements and are encouraged to consider
the risk factors that could affect actual results. The Company
disclaims any intent to update forward-looking statements.


CONTACT: Investor Relations Contact:
         Mr. Andrew Haag
         Managing Partner
         IRTH Communications, LLC
         Tel: +1-866-976-IRTH (4784)
         E-Mail: Andrew@irthcommunications.com
         Website: www.irthcommunications.com
         
         Media Contact:
         John Russel
         RUSSEL Public Relations
         Tel: +1-818-561-5072
         Cell: 818-516-8572
         E-Mail: JRussel@russelprla.com





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