DUBAI, United Arab Emirates, March 25, 2010 (GLOBE NEWSWIRE) --
Go-Green.ae has launched an online campaign to promote the Earth Hour,
from 8.30-9.30 p.m. local time on Saturday, 27 March 2010. As part of
the campaign, all people across the planet are welcome to join the call
for action in support of the climate change initiative.
According to Sharad Agarwal, Founder of Go-Green.ae, "The core message
of our campaign is a call to action to every individual, every business
and every community throughout the world. It is a call to stand up, to
take responsibility, to get involved and lead the way towards a
sustainable future. Through our 'Go Green Ambassadors Program', we are
trying to reach out to people across the planet in over 60 countries
In March 2009, hundreds of millions of people took part in the third
Earth Hour. Over 4000 cities in 88 countries officially switched off to
pledge their support for the planet, making Earth Hour 2009 the world's
largest global climate change initiative. With participation levels now
exceeding all expectations, and with more cities and towns signing up
every day to be a part of this historic event, the success of Earth
Hour 2010 is limited only by the will of the global community to want a
say in the future of our planet.
Earth Hour started in 2007 in Sydney, Australia when 2.2 million homes
and businesses turned their lights off for one hour to make their stand
against climate change. By 2008, Earth Hour had become a global
sustainability movement with more than 50 million people across 35
countries participating. Global landmarks such as the Sydney Harbour
Bridge, The CN Tower in Toronto, The Golden Gate Bridge in San
Francisco, and Rome's Colosseum, all stood in darkness, as symbols of
hope for a cause that grows more urgent by the hour.
'Go Green' web portal was launched in July 2008 to remind people to be
mindful of and sensitive to the natural environment in our daily life.
The main objective of the site is to increase the awareness of
environmental issues that affect the future of the planet.
Go-Green.ae features 'Green Stories' that demonstrate the steps taken
by corporations as part of their commitment to preserve the planet.
Global organisations such as Panasonic, Orange, Toshiba, Cisco,
Discover, Dell, HSBC, Google, Marriott, Hotels and Resorts
Intercontinental Hotels, Hyatt, Zipcar, Nissan and Mazda share their
'Green Innovations' online.
The 'Green Heroes Program' gives credit and encouragement to
individuals who have contributed in the fields of renewable energy,
energy efficiency and sustainability.
Go-Green.ae is updated 24/7 with information relating to news, events,
technologies, videos, web resources and success stories in the field of
energy conservation, sustainability and environmental protection.
Go-Green.ae, an Ekotribe initiative (www.ekotribe.com), won the
Alternate Energy Award at ADIPEC, in recognition of its contribution to
promoting environmental awareness.
P.O. Box 53735
Dubai, United Arab Emirates