Google Shopping and CI Executives Meet With Retailers at
Google Offices Throughout the Country
ORLANDO, Fla., Aug. 13, 2012 (GLOBE NEWSWIRE) -- Google Shopping and
Channel Intelligence (CI) executives recently met with leading
retailers in Google offices throughout the country, co-hosting the CI
Google Shopping Summit. Over the past two weeks, CI and Google
executives partnered to personally meet with retailers to help them
better understand the ongoing transition to Google Shopping and be
prepared to optimize their results over the holiday season.
Jon Venverloh, Head of Platforms, Google Shopping offered, "Google is
here to help retailers build upon their advertising success while
significantly improving the shopping experience for consumers. The
Google Shopping Summit with CI has been a great opportunity to
personally meet with retailers and help them prepare and transition to
the new Google Shopping prior to the holiday season in order to
"The Summits were a great success and we're excited to continue to
partner with the Google Shopping team to help retailers prepare for and
leverage these new opportunities," said, Larry Weeks, Director of
Performance Marketing at CI. "We discussed PLA best practices and how
they will be core to the new Google Shopping. CI's PLA clients are
seeing remarkable results, achieving an average sales increase of 349%
over the first six months of 2012."
"We appreciated the opportunity to sit down, face-to-face, with Google
and CI to discuss Google Shopping and PLA at this informative event. We
found the PLA tips that CI provided on optimizing product content,
effective product targeting methods and walkthroughs very helpful and
we plan to implement many of these strategies for Newegg.com. We now
feel better prepared for the transition in the weeks to come," said Dr.
S.C. Lee, Vice Chairman of Newegg North America.
Retailers in attendance also learned more about how the Google Trusted
Stores program can work in concert with Google Shopping. The Trusted
Store badge can be displayed within Google Shopping search results.
Retailers leveraging Google Trusted Stores are achieving significant
increases in click-thru and sales with no incremental cost to
Introduced shortly after CI was selected as a launch partner for the
new Google Shopping experience, CI's Retailer JumpStart Program for
Google Shopping continues to help major retailers take advantage of the
incentives offered by Google. Both new and existing merchants who
create Product Listing Ads by August 15, 2012 will automatically
receive a monthly credit for 10% of their total Product Listing Ad
spend through the end of 2012 from Google.
The Google Shopping incentive can translate into substantial savings
for major retailers. CI created the Retail JumpStart program to
capitalize on this offer by facilitating easy onboarding to the new
Google Shopping for retailers. CI helps retailers both sign up for PLA
and get their products listed prior to the August, 15, 2012 deadline
for the Google incentive, as well as be prepared to leverage the new
Google Shopping program over the holiday season.
About Channel Intelligence (CI)
Channel Intelligence (CI) helps marketers outperform online with its CI
Boost(TM) services: Facebook Platform, Where-to-Buy, Product Search
Engines and Shopping Engine solutions. Relied upon by companies such as
Target, Philips, HP, Neiman Marcus, Best Buy and Kimberly-Clark; CI
tracks nearly 15 percent of US transactions online and drives $2B in
sales annually in referred sales online in computing, home improvement,
appliances, consumer electronics, toys and a variety of other consumer
packaged goods. CI is owned by ICG (Nasdaq:ICGE) and Aweida Capital
Management. Learn more at www.channelintelligence.com.
CONTACT: Josh Lane
Channel Intelligence (CI)