Disrupts eco solvent printing technology with Market-defining solutions that enable eco friendly printing and captures new growth opportunities during Latex Summit

February 1, 2012 /India PRwire/ -- Hewlett-Packard, the leader in the Imaging and Printing industry in India, organising a Latex Summit in Mumbai, which is first ever education program on Latex Technologies, and aims to set a stage for greener technologies for indoor & outdoor advertising. The latex summit will be a two day event to be held on 1-2 February 2012. At the summit, HP is showcasing two of its world class large format printers, HP Designjet L26500 and HP Designjet L28500, to edify the print service providers about the latest advancements in HP Latex technology.

Latex Summit is a platform for HP to educate the printing Fraternity of the various opportunities that lie beyond the Normal Signage printing. This summit provided a direct interface for HP to connect with its customers to learn in depth about Soft Signage's, Vehicle Graphics and Wall Coverings and other applications of Latex Technology like printing on Leather, Textiles, Tyvek, Canvas, Flags, Backlit Film, Mesh etc.

HP Latex inks are pigmented, water-based inks using HP's innovative aqueous-dispersed polymer ("Latex") technology. The water-based formulations of HP Latex Inks reduce the impact of printing on the environment. These inks are ideal for wide and super-wide applications including event banners, transit signage, and other outdoor applications as well as for high-quality indoor signage. Compatible with more than 500 media solutions - HP Latex inks provides a consistent, reliable performance across a variety of substrates apart from being non-inflammable and non-combustible.

"HP has always believed in strong market presence in the printing space. Now with an initiative of reducing the carbon footprints, HP's Latex Technology promises the consumer a greener tomorrow while providing him the best-of-the-class prints. The eco-friendly promise by HP will take the printing industry to a new paradigm and will create a benchmark for the brand advertising business" said Puneet Chadha, Director- GSB, HP India

"It's great to be a part of the green thought by HP. HP through its advanced Latex technology will bring about a revolutionary change in the printing arena. I am happy to share my knowledge on this with the print partners and look forward to a greener transformation in the field of outdoor and signage industry" said Dhirendra Khurana, Category Manager, Asia Pacific region, HP.

HP Designjet L28500 Printer produces an extremely broad range of both outdoor and indoor applications at

speeds up to 70% faster than previous HP Designjet printers. HP Designjet L28500 achieves excellent image quality - producing high-resolution prints up to 1200 dpi, with dense, saturated colours that stand up to close inspection. It uses Water-based HP Latex Inks, it produces odourless prints, create prints on FSC®-certified HP wall paper that are GREENGUARD Children & Schools CertifiedSM and meet AgBB criteria and uses Eco Mark-Certified ink cartridges.

HP L26500 produces 1,200-dpi output with outdoor display permanence of up to three years unlamented or five years laminated for high-quality, long-lasting prints. The output also dries inside the printer, boosting productivity for double-sided print jobs, and allowing immediate finishing or use.

Source: Press release distribution via India PRwire

Notes to Editor

About HP

HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world's largest technology company, HP brings together a portfolio that spans printing, personal computing, software, services and IT infrastructure at the convergence of the cloud and connectivity, creating seamless, secure, context-aware experiences for a connected world. More information about HP (NYSE: HPQ) is available at http://www.hp.com.

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