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HTC, Tata DOCOMO Launch HTC ChaCha in India
IT News Online Staff 2011-07-21
HTC Corp. and Tata DOCOMO, the GSM arm of Tata Teleservices Ltd., have launched the HTC ChaCha in India. The HTC ChaCha features a dedicated Facebook button that allows one to share just about anything at a single touch. The one-touch access to Facebook service has been integrated throughout the HTC Sense experience. The sleek, affordable yet feature-packed smartphone combines a 2.6-inch touchscreen with a full QWERTY keypad.
Under the bundle offer, Tata DOCOMO 3G prepaid customers can avail of 3 GB free data valid for a period of 90 days whereas, 1 GB free data is offered free each month to postpaid customers across all 3G circles valid for 90 days. All 3G customers will also get 3 hour of free Mobile TV that includes data access charges valid for 90 days.
Tata DOCOMO 2G prepaid customers can avail of 3 GB free data and 300 Tata to Tata local calling valid for a period of 90 days, whereas 1 GB free data and 100 minutes Tata to Tata calling is offered free each month for 3 months to postpaid customers across all 2G circles.
"At HTC, we have always strived to take mobility experience to newer levels and add multi dimensions to our devices. Featuring a dedicated Facebook button and one-touch Facebook access, the HTC ChaCha aims to make it simpler and convenient for its users to share and connect through their favorite social networking site," said Faisal Siddiqui, Country Manager, HTC India. "We are extremely pleased to launch the HTC ChaCha in India with Tata DOCOMO, and are positive that this social smartphone will garner a favorable response from Indian mobile phone users."
Sunil Tandon, Head - Mobility Services and Devices Management, Tata Teleservices Ltd., said, "Devices are an important element of the entire 3G ecosystem to drive penetration and increase the adoption of 3G services. Tata DOCOMO partners with various smartphone handset makers and is taking a conscious leap in co-promotion that is not only affordable, but in-built with rich features and capabilities. In the recent past we launched HTC Desire and HTC Mozart for Tata DOCOMO customers across our circles of operation and going forward will continue to work together to bring innovative valued based products and services on GSM platform."
The HTC ChaCha smartphone is designed to provide a seamless, social experience by enabling users to stay in touch with their friends anytime, anywhere. The unique tilt design shapes the display and physical QWERTY keyboard so it is easy to view and comfortable to type. The uniquely-styled spacious keyboard on the HTC ChaCha has been designed to make typing a breeze. Capture special moments in crisp details, using the 5 MP color camera with auto focus and LED flash. The phone is also equipped with a VGA front-facing camera. The ChaCha smartphone brings the Internet to one’s fingertips with a 2.6-inch, 480 x 320 resolution landscape touchscreen.
The Facebook button on HTC ChaCha is context-aware, with options to share content or updates through Facebook with a single press of the button. Users can update their status, upload a photo, share a Web site, post what song they are listening to, ‘check in’ to a location and more through the dedicated Facebook button. For example, users can take a photograph of friends on their phone and upload it instantly to Facebook by simply pressing the button. Or let their friends know what song they’re listening to by pressing the button while listening to music on the phone. The track is automatically identified and shared on Facebook.
The HTC ChaCha makes it simple to stay in touch with friends using Facebook Chat on the phone; users can even chat with multiple friends on Facebook. One’s Facebook messages and conversations appear as text messages, making it simpler for users to read and browse through them.
The new HTC ChaCha is powered by the latest Android operating system, and features HTC Sense to integrate Facebook throughout the HTC Sense experience. The latest updates from one’s Facebook account are displayed right on the home screen. The dialer screen on the phone tells whether one’s Facebook friend’s birthday is approaching. Users can also use their phone’s existing contacts to help them connect with them on Facebook or personalize their handset further.
The new HTC ChaCha will be available at a market operating price of Rs. 15,990/- at all authorized HTC resellers across the country.

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