Cutting-Edge Device Features High-End Camera and Authentic
                           Sound Quality

CHICAGO, July 3, 2012 (GLOBE NEWSWIRE) -- U.S. Cellular (NYSE:USM) has
announced that the Android(TM)-powered HTC One V is available for
customers online today and will be in stores on July 6. As part of the
HTC One series of phones, the HTC One V provides a premium mobile
experience with an iconic design, amazing camera and authentic sound
with Beats Audio(TM). The device comes with Android 4.0 (Ice Cream
Sandwich) and runs on U.S. Cellular's high-speed nationwide 3G network,
which has the highest call quality and network satisfaction of any
national carrier. It is available for $129.99 after a $100 mail-in
rebate.

Customers who purchase the HTC One V from U.S. Cellular receive
benefits no other carrier offers, including new devices faster without
resigning contracts and the only points-based rewards program in the
industry.

"This phone is great for people who want to simplify and organize their
life using one device," said Edward Perez, vice president of sales and
marketing operations for U.S. Cellular. "The high-end camera and
premium audio features make it easy to leave your other gadgets at home
while on-the-go."

The HTC One V rivals traditional digital cameras with advanced features
that make taking great photos easy and fun. The enhanced camera on the
HTC One V provides zero shutter delay for faster image capture,
continuous shooting to capture that perfect shot, better photo quality
in adverse conditions and the ability to shoot video and take photos at
the same time. The Beats Audio(TM) integration provides a rich and
authentic sound so everything from playing music to watching YouTube to
playing video games sounds better. The popular Beats by Dr. Dre Audio
headsets will also be available for purchase at U.S. Cellular retail
locations and online.

For more information about all of U.S. Cellular's devices and plans,
visit any U.S. Cellular store, go to uscellular.com or check out U.S.
Cellular on Facebook.

The HTC One V will be available for $129.99 after a $100 mail-in
rebate. Purchase of a data plan is required, and a new two-year
agreement and activation fee may apply for new customers. Additional
terms, conditions and/or charges may apply.

Katie Frey, U.S. Cellular, katie.frey@uscellular.com, 773-355-3275

About U.S. Cellular

U.S. Cellular rewards its customers with unmatched benefits and
industry-leading innovations designed to elevate the customer
experience. The Chicago-based carrier has a strong line-up of
cutting-edge devices that are all backed by its high-speed nationwide
network that has the highest call quality of any national carrier.
Currently, 25 percent of customers have access to 4G LTE speeds and 54
percent will have access by the end of 2012. U.S. Cellular was named a
J.D. Power and Associates Customer Service Champion in 2012 for the
second year in a row. To learn more about U.S. Cellular, visit one of
its retail stores or uscellular.com. To get the latest news, promos and
videos, connect with U.S. Cellular on Facebook.com/uscellular,
Twitter.com/uscellular and YouTube.com/uscellularcorp.

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