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IMImobile, Muzicall Partner to Offer Ringback Tone Services in Europe
IT News Online Staff
2010-07-09
IMImobile, a provider of technology platforms and value added services to mobile operators and media companies, announced that it has partnered with Muzicall, a provider of Ringback Tone (RBT) services in Europe, to foster new Ringback Tone business opportunities and accelerate the growth of RBT consumer services throughout Europe.
The partnership will draw upon the two companies’ expertise to provide a fully managed service to mobile operators through a mix of innovative technology and marketing. The aim will be to maximize consumer adoption as well as facilitate improved discovery through new channels such as enabling off-deck sales of Ringback Tones.
IMImobile will draw from its experience in delivering RBT technology in Asia-Pacific and Africa where Ringback Tones are highly popular. Muzicall will use its best practice framework developed through its Center of Excellence for Ringback Tone marketing, which has a proven track record of significantly increasing RBT consumer adoption rates for leading mobile operators in Europe.
"In many ways Muzicall and IMImobile offer complementary RBT services so it makes sense for the two companies to work together to grow the European Ringback Tone market," said Patrick Allainguillaume, CEO of Muzicall. "IMImobile has excellent experience in developing successful Ringback Tone technology. There is a huge opportunity in Europe, with only 2% of mobile phone users owning Ringback Tones, whereas in regions such as India that number is above 25%."
"We look forward to partnering with Muzicall to repeat the success in Europe that RBT services have had across the rest of the world. With the right focus, IMImobile believes RBT services can be a valuable revenue generator for European operators as a standalone service or as part of a complete music lifestyle solution encompassing full-track music, social networking and personalization content," said Vishwanth Alluri, CEO and Chairman of IMImobile.
"IMImobile’s flexible technology and experience, gained from over 21 RBT deployments, alongside Muzicall’s fully managed RBT service expertise and marketing knowledge, will prove a compelling proposition for operators keen to explore new revenue sources," added Alluri.
In the past 12 months Muzicall has grown the number of Ringback Tone subscribers across its managed services by more than 300%. The company said this success is in part due to the expertise it gained from managing Ringback Tone services with numerous operators across Europe.
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