Mathew Smith Named VP Product and Technology Management

SANTA ANA, Calif. and ISMANING, Germany, Sept. 22, 2011 (GLOBE
NEWSWIRE) -- Identive Group, Inc. (Nasdaq:INVE) (Frankfurt:INV), a
provider of products, services for the identification, security and
RFID industries, today announced that Mathew Smith has joined the
Company's Mobility & NFC Solutions group as vice president, product and
technology management. In this new role, Smith will manage Identive's
product development activities to help leverage and strengthen the
Company's early leadership position in the emergent near field
communications (NFC) market. Smith brings significant experience in the
areas of NFC, mobile software and payment technologies, all of which
are expected to be major drivers of market growth over the next few
years.

"I am pleased to welcome Mathew to the Identive NFC team. His business
insight and acumen coupled with his substantial background in the
security industry and web-based services give him a unique ability to
understand and envision NFC use cases, markets and how to make it all
work," said Ayman S. Ashour, chief executive officer and chairman
Identive. "Identive's product successes to date with early NFC adopters
are the result of a strategy to make it easy for customers to employ
NFC to achieve desired results. Mathew will provide significant support
for our ongoing efforts as we expand our offerings of full NFC
solutions."

Prior to joining Identive, Smith served as director of TSM operations
for Gemalto NV, a digital security company, where he defined and drove
the global operational and deployment strategy for the company's
Trusted Services Management (TSM) business, which manages mobile
payment credentials between banks and mobile network operators. Smith
previously had been chief architect and director of an NFC business
services initiative that originally developed the TSM business while
part of an innovation incubator group at NXP Semiconductors. This TSM
business was later sold to Gemalto. Prior to this, he defined the
product and sales strategy for NXP's Java software product line for
mobile handsets, where he gained significant experience working with
mobile handset businesses and markets in Europe, China, Taiwan and
Korea. Before joining NXP, Smith developed a product strategy and
corporate business plan for Smart Fusion, a wireless software start-up
in France that subsequently was sold. Smith holds an MBA in innovation
and strategy from the Theseus Institute (now EDHEC) in France, an MS in
Business Systems Analysis and Design from City University in London and
a BS in Chemical Physics from the University of Kent in Canterbury.

Mathew Smith commented, "I have been impressed at Identive's ability to
carve out a position as an early leader in NFC with projects such as
smartphone application tags and smart poster campaigns. So much of what
is talked about in the market today is based on expectations, rather
than results. Identive is proving over and over again that it can bring
real solutions to add real value. The Company's strong technology
foundation in RFID and secure identity management along with the
significant breadth and depth of experience of its people, are what's
required to help make NFC a reality for consumers and businesses. I am
excited to join Identive and be a part of the paradigm shift to NFC."

In addition to integrated NFC solutions for a variety of applications,
Identive offers an array of standards-based NFC infrastructure products
including smart tags, labels, readers, modules, software and
development kits via its online marketplace at www.IdentiveNFC.com.

About Identive Group

Identive Group, Inc. (Nasdaq:INVE) (Frankfurt:INV), is focused on
building the world's signature company in Secure ID. The company's
products, software, systems and services address the markets for
identity management, physical and logical access control, NFC and a
host of RFID-enabled applications for customers in the government,
enterprise, consumer, education, healthcare and transportation sectors.
Identive's mission is to build a lasting business of scale and
technology based on a combination of strong technology-driven organic
growth and disciplined acquisitive expansion. For additional info
visit: www.identive-group.com.

The Identive Group, Inc. logo is available at
http://www.globenewswire.com/newsroom/prs/?pkgid=8072


CONTACT: Darby Dye
         949-553-4251
         ddye@identive-group.com
         
         Annika Oelsner
         +49 89 95 95 5220
         aoelsner@identive-group.com