PARIS, Nov. 15, 2011 (GLOBE NEWSWIRE) -- Identive Group, Inc.
(Nasdaq:INVE) (Frankfurt:INV), a provider of products and services for
the identification, security and RFID industries, today at the 2011
CARTES & IDentification exhibition unveiled new product branding
designed to leverage the growing breadth and depth of the Company's
technology and solutions across the value chain of the Secure ID
market.

Highlights of the new branding include:


  --  Rebranding of Identive's product brands under a single group-wide brand.
      SCM Microsystems and Arygon Technologies have for nearly 18 months
      operated under a unified organization within Identive's ID
      Infrastructure division and now will offer their market-leading RFID,
      contactless and contact-based smart card reader technology and solutions
      under the Identive brand.
  --  Smartag, TagStar and ACiG Technology, which have operated for nearly one
      year as the Transponder division of Identive, will be now offering their
      RFID solutions under the Identive brand.
  --  Hirsch Electronics will adopt the brand Hirsch Identive and will
      continue to offer security and identity management solutions to
      enterprise, institutional and government clients worldwide.
  --  Identive's cloud-based Identity as a Service (SaaS) offering will
      continue under the idOnDemand brand and integrated ID solutions for
      single card solutions, payment applications and identification systems
      will continue under the Multicard brand.
  --  Identive is adopting a new corporate logo, emphasizing the Company's
      focus on providing products, services and solutions along the entire
      Secure ID value chain.




"Consolidating our RFID and IT security products under a single market
brand is the most recent step in our ongoing process to establish
Identive as the signature company in Secure ID. It enhances our ability
to provide products, solutions and services to a broader range of
customers along the ID value chain," said Ayman S. Ashour, chief
executive officer and chairman of Identive. "Since the formation of
Identive in January 2010, our size, scale and success have increased
across virtually all facets of the company. This has enabled a more
positive presence with customers and a stronger position with suppliers
and industry partners."

About Identive

Identive Group, Inc. (Nasdaq:INVE) (Frankfurt:INV) is focused on
building the world's signature company in Secure ID. The company's
products, software, systems and services address the markets for
identity management, physical and logical access control, NFC and a
host of RFID-enabled applications for customers in the government,
enterprise, consumer, education, healthcare and transportation sectors.
Identive's mission is to build a lasting business of scale and
technology based on a combination of strong technology-driven organic
growth and disciplined acquisitive expansion. For additional info
visit: www.identive-group.com.

The Identive Group, Inc. logo is available at
http://www.globenewswire.com/newsroom/prs/?pkgid=8072


CONTACT: Darby Dye
         +1 949-553-4251
         ddye@identive-group.com
         
         Annika Oelsner
         +49 89 9595-5220
         aoelsner@identive-group.com