Indiatimes 58888 Teams with V Rock Mobile to Offer IPL 2010 Content
IT News Online Staff
2010-03-12
Indiatimes 58888, the mobile value-added services provider from Times Internet Ltd., has partnered with V Rock Mobile to offer DLF IPL 2010 content to its users.
The tie-up will enable Indiatimes users across India not only to enjoy live IPL action, including live mobile commentary, SMS alerts and interactive voice response, but also get a chance to participate in contests and win attractive prizes.
Users can subscribe to latest IPL news, take note of match statistics and enjoy cricket gossips. Images and rich MMS multimedia of the most exciting moments of the matches will also be available.
Rishi Khiani, CEO,Times Internet Ltd., said, "We are proud and excited to be associated with the biggest sporting extravaganza that India has ever seen. The tie-up with v Rock will provide IPL related information and entertainment content to millions of 58888 users. I am sure mobile customers will find it interesting to view, know and enjoy the best moments of matches and their cricketing stars."
"Moreover, 58888 being India's only single SMS and IVR shortcode, cricket patrons have only one destination and don't have to remember multiple numbers circulating today in the market," added Khiani.
Jatin Ahluwalia, CEO V Rock Mobile, said, "We are very excited to partner with Indiatimes to provide official programming and contents of DLF IPL to millions of cricket loving peoples through 58888. This tie-up will go a long way in extending a complete mobile experience of DLF IPL excitement to 58888 subscribers."
vRock Mobile recently acquired exclusive worldwide rights for mobile contents covering SMS/MMS and IVR of IPL for a period of five years.
Vijay Srinivasan, Director, Global Cricket Ventures (GVC), the official online content partners for IPL, said, "The agreement announced today between vRock Mobile and India Times is another example of GCV and its partners commitment to delivering the IPL experience to cricket fans around the world through the use of mobile delivery platforms. This partnership will lead to a wide range of exciting and innovative services becoming accessible to millions of cricket fans through 58888."
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