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Informatica Introduces Healthcare Data Management Solution to Help Maximize Information Potential

      Drives Improved Quality of Care, Revenues and Business
         Agility Using Multi-Domain Master Data Management

REDWOOD CITY, Calif., Feb. 26, 2013 (GLOBE NEWSWIRE) -- Informatica
Corporation (Nasdaq:INFA), the world's number one independent provider
of data integration software, today introduced Informatica Healthcare
Data Management. The new offering is the most comprehensive solution
available for empowering healthcare organizations to manage the full
spectrum of healthcare master data domains -- and the relationships
between them -- for improved analytics and operational decision making.

The Health Information Technology for Economic and Clinical Health
(HITECH) Act drives the capture of unprecedented amounts of healthcare
data by incenting providers to adopt Electronic Health Records (EHRs),
while the Patient Protection and Affordable Care Act (PPACA) imposes
payment reforms that reward quality and value while penalizing

Achieving the objectives of healthcare reform requires that healthcare
organizations capture and manage unprecedented amounts of data, and put
the data to work to enhance the value of healthcare delivery.
Informatica Healthcare Data Management strikes directly at this need by
ensuring reliable, accurate, trustworthy data is readily available to
support analytics and clinical decision-making at the point of care.

Based on market-leading Informatica master data management (MDM)
technology, Informatica Healthcare Data Management helps healthcare
organizations to:

  -- Improve quality of care - Enables an authoritative view of patient,
     providers, service locations, health plans, and employees, as well as the
     key relationships between these entities to improve preventive care, care
     coordination and analytics around quality trends.
  -- Increase revenue from existing relationships - Delivers insight into
     referral network and location utilization rates, enabling healthcare
     organizations to cultivate referrers with differentiating services and
     targeted promotions.
  -- Maximize business agility and lower the cost of data - Offers a
     comprehensive data management platform that helps organizations to
     quickly adapt to new business needs, lower total cost of ownership, and
     deliver rapid time-to-value.

"Healthcare organizations are under extraordinary pressure to use their
data to gain insights into their business, identify best clinical
practices and drive quality, efficiency and revenues while reducing
referral leakage and encouraging customer loyalty," said Richard
Cramer, chief healthcare strategist, Informatica. "Yet they are almost
always thwarted by poor quality data and by a lack of reliable data to
drive accurate analytics and operational intelligence. Designed to
increase business agility, Informatica Healthcare Data Management is
the most comprehensive solution available for getting all this data
right and keeping it correct and useful."

Increase the Value of Healthcare Data

Informatica Healthcare Data Management directly addresses some of the
most vexing changes facing healthcare organizations grappling with the
many dimensions of healthcare reform. Among these challenges are
ensuring clinical and business analytics are based on accurate,
reliable and trustworthy data; developing new insights and processes
for managing the health of populations; and delivering trustworthy,
actionable decision support at the point of interaction with the
patient that reduces unwanted variation in care.

Healthcare Data Management significantly expands on the value of point
solutions, such as enterprise master patient indexes (EMPI), for
managing healthcare data. It centrally manages patient identities,
healthcare providers, payers, employees, service locations,
organizational hierarchies, as well as relationships such as primary
care relationship, physicians who are members of a patient's care team,
or employees who have interacted with the patient or member.

For analysis, these capabilities are vital to accurately answer
questions pertaining to:

  -- Volume - How many primary care patients and how many specialty patients
     (e.g.: cardiology) are served by the healthcare system? What is the rate
     of increase of new patients by specialty? How many referrals are
     received, by specialty and by referring physician?
  -- Geography - Where are patients coming from and how far are they traveling
     to a location? Where are the geographic gaps in the patient population
     that represent opportunities for growth?
  -- Quality of Care - What are the quality trends across the aggregate
     patient population, and its sub-populations? What are the utilization and
     outcome trends by physician, location and care team?
  -- Marketing - How many households are being served? Is there an opportunity
     to enroll new PCPs in a family?
  -- Finance - What does it cost to deliver a particular service versus the
     revenue received? What are profit margins across facilities and service
     lines? What are the most cost-effective locations within the system to
     deliver what services?

For operational decision making, the trusted information provided by
the new solution enables healthcare organizations to:

  -- Improve care delivery - Proactively intervene for preventive care, and
     improve coordination among care team members in patient centers and
     medical homes.
  -- Improve communications - Enhance alerting and communications to a
     patient's care team.
  -- Develop a stronger referral network - Determine best referral sources,
     and channels, extend valuable services to high-volume referrers (e.g.:
     real-time admission notifications), target promotions to increase
     referrals from lower-volume sources, reduce referral leakage.
  -- Comply with healthcare regulations - Healthcare Data Management is built
     on the same Informatica MDM platform as the ICD-9 to ICD-10 compliance
     solution developed by our partner Highpoint Solutions. This is one
     example of many that demonstrates how a code set can be managed as master
     data to meet a compliance mandate.


Informatica Healthcare Data Management is available now.

Tweet this : News: @InformaticaCorp Introduces #Healthcare #Data
Management Solution for Healthcare Organizations

About Informatica

Informatica Corporation (Nasdaq:INFA) is the world's number one
independent provider of data integration software. Organizations around
the world rely on Informatica for maximizing return on data to drive
their top business imperatives. Worldwide, over 5,000 enterprises
depend on Informatica to fully leverage their information assets
residing on-premise, in the Cloud and across social networks. For more
information, call +1 650-385-5000 (1-800-653-3871 in the U.S.), or
visit Connect with Informatica at, and


Note: Informatica, PowerCenter, Informatica Platform and Informatica
Healthcare Data Management are trademarks or registered trademarks of
Informatica Corporation in the United States and in jurisdictions
throughout the world. All other company and product names may be trade
names or trademarks of their respective owners.

CONTACT: Deborah Wiltshire	
         Informatica Corporation	
         +1 650 385 5360
         mobile/+1 650 862 8186	
         Shira Frantzich
         Informatica Corporation
         +1 650 385 5674