Unique tomPAY(TM) NFC Tag Enables Mobile Contactless Payment
     for 100,000 Visitors at London Olympic Hospitality Events

LONDON, July 25, 2012 (GLOBE NEWSWIRE) -- Identive Group, Inc.
(Nasdaq:INVE) (Frankfurt:INV), a provider of products and services for
the identification, security and RFID industries, today announced that
its innovative tomPAY(TM) NFC tag technology is being deployed and used
for a payment application at large hospitality events at the Olympics.

A photo accompanying this release is available at
http://www.globenewswire.com/newsroom/prs/?pkgid=13788

tomPAY(TM) features a unique remove and stick form factor that allows
it to be manufactured using standard ISO PVC card manufacturing
process. tomPAY(TM) can be used as conventional contactless cashless
payment card or the NFC Tag portion can be peeled off and affixed to a
mobile phone. When placed on a mobile device, tomPAY(TM) enables
contactless mobile payments and also can be used for loyalty or other
applications. tomPAY(TM) can be adapted to support EMV-compliant
(SDA/DDA) chips, opening new opportunities for card makers and issuers
to provide their customers with an EMV-enabled tap-and-go experience.

"We are excited that our new tomPAY(TM) product is used at a major
event like the London Olympics shortly after its launch a few weeks
ago. We are gratified that tomPAY(TM) has been accepted and is expected
to be used by up to 100,000 visitors for mobile payment at hospitality
events in London," said Dr. Manfred Mueller, COO of Identification
Products for Identive. "This is a great occasion to showcase our
innovative NFC tags and our proprietary patented and patent pending
technology in a challenging environment with a large number of users
and daily transactions."

Identive developed its patented tom(TM) technology ("tag on metal") to
overcome the issues inherent to RFID performance when in contact with
metal surfaces. The performance of conventional RFID tags is adversely
affected by exposure to interference generated from metals, such as the
components of mobile phones.

About Identive

Identive Group, Inc. (Nasdaq:INVE) (Frankfurt:INV) is focused on
building the world's signature company in Secure ID. The company's
products, software, systems and services address the markets for
identity management, physical and logical access control, cashless
payment, NFC solutions and a host of RFID-enabled applications for
customers in the government, enterprise, consumer, education and
healthcare sectors. Identive's mission is to build a lasting business
of scale and technology based on a combination of strong
technology-driven organic growth and disciplined acquisitive expansion.
The company delivers up-to-date information on its activity as well as
industry trends through its industry-leading social media initiatives
and educational resource, AskIdentive.com. For additional information,
please visit www.identive-group.com or follow on Twitter at
@IdentiveGroup.

Note: tom(TM) is a registered trademark and tomPAY(TM) is a trademark
of Identive Group, Inc. All other trademarks are the property of their
respective owners.

The Identive Group, Inc. logo is available at
http://www.globenewswire.com/newsroom/prs/?pkgid=8072


CONTACT: Darby Dye
         +1 949 553-4251
         ddye@identive-group.com
         Lennart Streibel
         +49 89 9595-5195
         lstreibel@identive-group.com