Engagement Rates of Over 50% and Conversion Rates of Over 6%
      on Average Illustrate How New Platform is Significantly
                 Outperforming Industry Standards

SAN RAMON, Calif., June 18, 2012 (GLOBE NEWSWIRE) -- Iron Horse
Interactive (IHI), a leading multi-channel marketing company, today
announced the launch of the latest versions of its Buying Guide 2.1(TM)
and Showcase 2.0(TM) applications.

The Buying Guide 2.1(TM), which is IHI's signature product-finder and
recommendation solution, provides product marketers with the first
fully-integrated online and mobile solution to reach prospects,
simplify their buying experience, and analyze critical behavioral
habits in a highly-targeted and measurable way. The new version of the
platform contains several innovative features, including: .


  --  New Mobile Features: there are several new and innovative additions to
      the IHI Buying Guide 2.1(TM), including QR code compatibility, mobile
      product and price alerts, which enables users to set up specific
      reminders on their mobile device any time the price drops to a certain
      price point. Another key feature is seamless SMS integration for key
      social actions. Users can now share, ask friends and get price alerts
      via SMS.
  --  Facebook Sharing Functionality on the Web and Mobile: the IHI Buying
      Guide 2.1(TM) contains a Facebook sharing functionality, enabling users
      to share specific product recommendations with friends and solicit
      feedback via Facebook.
  --  Price Alerts and Product Specs: the IHI Buying Guide 2.1(TM) contains a
      much more detailed list of product specs, and provides users with the
      flexibility of refining and organizing searches on certain products in a
      much more comprehensive manner. Additionally, the new platform enables
      users to set real-time pricing alerts so they can be notified via their
      choice of mobile, social media or email whenever a certain product
      reaches a price point that they are interested in.




Prior to its public launch, the IHI Buying Guide 2.1(TM) has been
deployed on select national retail clients, and has already proven to
be highly successful on both online and mobile channels.

In particular, engagement rates across more than 50,000 users who
visited IHI applications at a retail e-commerce site over the past few
months were over 50% on average, significantly higher than the industry
standard. Additionally, conversion rates ("Buy Now" actions) across
mobile have been extremely effective at over 10% on average.

In addition to the launch of the IHI Buying Guide 2.1(TM), IHI also
recently launched the latest version of its acclaimed customizable
brand showcase platform, the IHI Showcase(TM). The new version of the
IHI Showcase(TM) includes a wide range of new features and upgrades
that weren't available on the previous platform, including:


  --  Mobile Showcase: the new IHI Mobile Showcase 2.0(TM) provides brands
      with a full solution to deliver their prospects with information about
      products and services on iOS and Android smartphone device. Consumers
      can now access information about products on-the-go or in-store, watch
      product videos, read reviews and buy associated products all via their
      smartphones.
  --  Cross Sell and Up Sell Associated Product Categories: One of the main
      benefits of the new IHI Showcase(TM) is that it enables product
      marketers to extend their reach by upselling and cross selling products
      via their partner sites.
  --  Analytics and Measurement: with the IHI Showcase 2.0(TM), brand
      marketers can analyze daily statistics from across their network all the
      way down to the individual product level, and revise messaging and
      showcased products in real-time for each partner showcase.




This announcement follows a string of milestone achievements which IHI
has announced over the past year, including the growth of its client
base by more than 30 percent, as well as achieving industry-leading
engagement and conversion rates for its clients..

For more information on Iron Horse Interactive, including a listing of
customers, service offerings and recent company news, visit
www.IronHorseInteractive.com.

ABOUT IRON HORSE INTERACTIVE

Iron Horse Interactive(TM) (IHI) is a multi-channel marketing company.
IHI's technology platform and interactive services let companies
increase demand for products and services by reaching their prospects
anywhere. Whether prospects are on a company's website, channel partner
site, social media site, mobile device, or across an ad network, IHI's
technology provides personalized recommendations that keep customers
engaged and drive higher conversions.


CONTACT: Media Contact:
         Matt Rizzetta
         North 6th Agency, Inc.
         212-334-9753
         mrizzetta@n6a.com