Jive for Marketing Teams Lets Marketers Connect and Work
Together More Efficiently -- Internally and Externally
PALO ALTO, Calif., Aug. 7, 2012 (GLOBE NEWSWIRE) -- Jive Software, Inc.
(Nasdaq:JIVE), the world's largest pure-play social business provider,
today introduced Jive for Marketing Teams, delivering the power of
Jive's latest social business platform in a turnkey solution designed
specifically for marketers. Jive for Marketing Teams lets teams connect
and work together more efficiently than ever before with internal
colleagues and external partners such as agencies and contractors,
allowing them to drive leads, build better brand awareness and reduce
"Marketing is collaborative by nature, but for too long, marketing
groups have had to depend on fragmented point solutions and non-social
tools like email and SharePoint," said John F. Rizzo, Chief Marketing
Officer for Jive Software. "The difficulty of coordinating all the
teams and people involved in a typical marketing campaign puts a big
strain on budgets and schedules. With Jive's new solution, marketing
organizations now have one seamless, highly interactive environment
where they can sync up and work closely with all key participants,
inside and outside the firewall. This will transform cross-functional
collaboration, dramatically improve campaign execution and lead to
improved sales performance."
In today's economy, marketing teams are being asked to do more with
less to drive revenue, and Jive for Marketing Teams dramatically
decreases the amount of time it takes to get programs delivered to
market. With Jive's solution marketers can develop a program, solicit
feedback and incorporate that feedback much more quickly, leading to
increased efficiency and revenue. Jive also allows today's
geographically distributed workforce to be more productive, replacing
status meetings and emailing with a unified virtual workspace where
teams can collaborate in real time to get programs to market rapidly.
Key elements of Jive for Marketing Teams include:
-- Extended team collaboration: marketing teams are often made up of
internal resources, external agencies, contractors and other groups.
Jive's External Groups capability lets marketing teams securely
collaborate with everyone in one workspace, sharing only materials
relevant to that group.
-- Document sharing: upload documents into your secure workspace for
everyone who needs to review, as opposed to emailing documents around
and risking version control issues.
-- Document collaboration: give specific people permission to edit
presentations, assets and other content without the use of email.
Comment inline, and mark up documents without the need to download them.
-- Mobile access: access to conversations and documents from any mobile
-- Sales and Channel enablement: as campaigns are rolled out, enable your
sales channels through Jive to inform them and let them ask and answer
questions in a public environment so the whole team is up to date. This
dramatically decreases the time it takes channels to adopt new programs.
Thanks to Jive's new External Groups feature, Jive for Marketing Teams
lets users easily create groups for each project and invite both
internal colleagues and external partners with a click. The system is
secure and private: group members only see the people, places and
content that they have been granted access to. External Groups are
ideal for a wide range of common marketing activities, such as:
-- Coordinating ad, PR and branding campaigns with team and agency
-- Preparing responses to requests for proposal (RFPs) and submitting them
to prospective clients.
-- Evaluating acquisition targets and preparing due diligence with finance
or strategy teams.
-- Collaborating with external consultants on new market research for a
UBM plc., a global business media company that informs markets and
brings the world's buyers and sellers together to do business
successfully, has seen consistently improved business results while
using Jive. The company's 6500+ employees located in 42 countries
around the globe focuses on serving and connecting professional
communities such as IT professionals, doctors, game developers,
journalists and jewelry traders. Jive was deployed four years ago as a
platform to help change and facilitate the way the company did business
and collaborated. For example, UBM TechWeb, UBM's technology-focused
division which serves business and technology markets, is utilizing the
Jive platform to collaborate and manage the 250+ Marketing Services
client programs it oversees every month. Previously, many programs were
managed individually via email and spreadsheets without a collective
platform for diverse teams to view, organize and interact with
colleagues and critical information. Jive has allowed UBM TechWeb to
work faster, more efficiently and to concentrate on the quality of
delivering revenue-generating marketing programs, on time and on
"Jive's social business platform has influenced our culture and is
shaping the way we do business at UBM TechWeb," said Scott Vaughan,
Chief Marketing Officer for UBM TechWeb. "UBM's Jive-powered network --
internally known as the Hub -- has helped us to eliminate extra noise
and quickly rally resources across our organization to deliver scalable
programs and serve our customers much more efficiently and
Jive for Marketing Teams is available on Jive Cloud August 10, 2012.
For more information, please visit
To learn more about how current Jive customers are using the Jive for
Marketing Teams, please visit
JiveWorld 2012 is coming October 9-11, 2012 in Las Vegas, NV. Attendees
will learn social business best practices from a diverse base of Jive
customers, and will have access to a wide variety of case studies,
hands-on training, and customers giving demos of their own Jive
implementations. Register here.
About Jive Software
Jive Software (Nasdaq:JIVE) is the world's leading social business
provider. We bring social technology innovations from the consumer
world into enterprises securely and at scale, changing the way work
gets done. Our platform combines the power of big data, enterprise
integrations and social collaboration technologies. Millions of people
at the world's largest companies are using Jive-powered networks
internally and externally to transform their businesses. For a free
trial of Jive's next-generation social business platform, please visit
CONTACT: Media Contact: