WEST PALM BEACH, Fla., Oct. 10, 2011 (GLOBE NEWSWIRE) -- Junction
International, LLC, a full-service provider of translation,
localization, and cross-cultural communications solutions in over 100
languages, has announced the re-launch of the company's website at
www.junctioninternational.com. The recently expanded site is available
in English and Spanish, includes a thorough vendor registration form,
and interactive blog featuring interesting tips and advice for
companies with a global footprint, such as what to consider when
choosing a translation partner; how to communicate in different
cultures; typos and errors for every business to avoid; how to go
global on a budget; and how to reach new markets via the web.

"It's critical for today's business professionals to know their
customers and to be able to adequately communicate with them -- in
their native language," said Claudia Waitman, President & CEO of
Junction International. "We are thrilled to be able to utilize our new
website to share some key learnings and findings to help businesses
better navigate their multicultural audience and to expand their reach
worldwide."

Some of the tips and advice provided by Waitman include:


  --  Choose a professional company that is familiar with your industry.
      Language varies from business to business and industry to industry.
      There is jargon in any language and it is critical that your language
      partner is familiar with your business to ensure that your company's
      copy does not get lost in translation.
  --  Know how potential customers and clients around the world see your brand
      and logo. It's important to gather a range of perspectives from a
      variety of cultures before developing and launching a new brand or logo.
      It's called cultural evaluation and it can save a company time,
      unnecessary frustration and extra costs in the long run.
  --  Save money by knowing how you plan to use the translated content. Is the
      plan to have the translations published or will they solely be used
      internally for information purposes? If the content will only be used
      internally, money can be saved by requesting a draft translation, which
      shortens the re-checking process and can cut costs by up to 30%!
  --  Develop a multilingual strategy for your business and website. Studies
      show that over 100 million people access the Internet in a language
      other than English. Statistics also show that visitors will stay on a
      website for twice as long when they find content in their native
      language. Know your customers' demographics, narrow down the languages
      you want to target and then translate your website to maximize your
      hits!




Junction International was founded in 2008 and since then has
successfully worked with and provided translation, website
globalization, typesetting, desktop publishing, cross-cultural
consulting and multilingual transcription to clients of all sizes in a
variety of industries, including education, government, healthcare,
pharmaceutical, legal, finance, marketing, and human resources.
According to Waitman, Junction International's success can be
attributed to the company's ability to remain intimate and personal
with its clients despite its expanding experience and growing client
list.

"What separates Junction International from the competition is that we
are truly a boutique company at heart," added Waitman. "Despite our
rapid growth and comfort working with companies of all sizes, we are
still able to give our clients the added value they need and personal
attention they deserve."

Follow Junction International via Facebook at
https://www.facebook.com/pages/Junction-International/64653052776 or on
Twitter at http://twitter.com/#!/JCTINT.

Melissa Perlman

BlueIvyCommunications

561-310-9921 (cell)

melissa@blueivycommunications.com

www.blueivycommunications.com

About Junction International, LLC

Junction International, LLC is a Women's Business Enterprise National
Council (WBENC) Certified, full-service provider of integrated
cross-cultural communication and technology solutions. The company's
customer-focused approach is designed to support worldwide business
communication. Junction offers an array solutions in over 100
languages, including translation, website globalization, typesetting
and DTP, cross-cultural consulting, and multilingual brand management.
For more information, please visit www.junctioninternational.com.

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