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Karl Soule Named Business Development Manager, Digital Video, Adobe APAC
IT News Online Staff

Adobe Systems Inc. has named Karl Soule as Business Development Manager, Digital Video, Adobe Asia Pacific. Karl will be responsible for working with Adobe’s growing customer base of digital video professionals in 13 countries including India, Australia, Korea, Taiwan, Hong Kong, China and across Southeast Asia.

"In February, I visited several countries as part of a road show for Adobe Premiere Pro. When I saw the amazing levels of innovation and activity happening in this part of the world, I wanted to move to Asia and become part of it," said Karl.

"With the release of Adobe Creative Suite 5.5, Premiere Pro has rapidly gained market share in the professional broadcast market. The list of broadcasters worldwide using Premiere Pro proves our software has the features necessary for today’s modern post-production workflows. I’m looking forward to working with the broadcasters of this region to introduce them to the benefits of Premiere Pro," added Karl.

After relocating to Singapore from Adobe’s San Jose headquarters in July, the company said Karl has already commenced a busy schedule of travel, customer visits to key members of the broadcasting and post production community, and sharing Adobe’s vision and solutions at industry events.

"This is a critical year for broadcasters and post houses," said Phil Hickey, Adobe’s APAC Manager for Pro Video. "Most are re-evaluating video software as their choices were recently narrowed so dramatically - just at the time when requirements are expanding."

"In Asia the race is on between traditional broadcasters and new media providers to cater for exploding demand in tablets, smartphones, online viewing and social media. Many are turning to Premiere Proto meet these new challenges, and we’re delighted to have an expert of Karl’s caliber available to customers and partners here," said Phil.

Karl said Adobe is continuing to add to its presence to service the fast-growing Asian market. "We’re now recruiting further positions in several key countries, which will strengthen our ability to respond to our expanding customer base. My role as BDM will include providing training to these new team members and the local support that broadcasters and high-end post houses need."

Adobe recently announced an upgrade promotion for video professionals who have purchased any version of Apple Final Cut Pro, Avid Media Composer, Sony Vegas and Canopus / Grass Valley Edius and want to switch to Adobe Creative Suite CS5.5 Production Premium or Adobe Premiere Pro CS5.5. These customers will be eligible for a 50% savings on Adobe Creative Suite CS5.5 Production Premium or Adobe Premiere Pro CS5.5.Eligible Adobe suite and point product customers also qualify for the promotion.

Indian videographers interested in taking up the offer can contact an Adobe Authorized Reseller. More information is available at / The offer is valid until 31st October, 2011.